6 Tips for Printing DIY Stationery for Your Home and Small Business

February 22, 2017


Creating stationery is not an easy art form, especially if you are planning to turn it into a small business. True, the tools you need are easily available, such as a good printer, art materials, paper, and image-editing software. However, creating designs for letterheads, notepads, and the like are not simple. It takes a lot of talent and skill to balance form and function when designing stationery. After all, a couple of mistakes here and there can cost you dearly.

Thankfully, there are several things you can do to lessen your financial and artistic load. Here are six tips to help you in making DIY stationery, be it at home or for business.

[Read more…]

Filed Under: Marketing Tagged With:

Why Every Small Business Needs Online Strategy

February 20, 2017


Marketing is essential even for small local companies. In an increasingly competitive world you have to be able to replace departing customers with new ones. With more than 1.1 billion websites and growing every second, there is no better marketing channel than the internet.

[Read more…]

Filed Under: Marketing Tagged With: , ,

Think There’s Only One Form Of Marketing? Think Again!

February 9, 2017


Marketing is one of the most central and important elements to any business. If you’re not engaging with and drawing in customers, then your business is pretty much doomed to fail from the very start. The problem that a lot of business find themselves with is that, while they understand that marketing is extremely important, they don’t realize just how broad and varied it is as a practice. They assume that there is perhaps only one “correct” way to market their business and try to pursue that, even if it’s not actually going to do them any good. In fact, the opposite is true; there are as many different ways to market a business as there are businesses themselves. Each one is unique and has its own advantages and disadvantages depending on the kind of business that you’re running. With that in mind, here are a few of the most common and effective forms of marketing and how they might help your business.

[Read more…]

Filed Under: Marketing Tagged With: ,

Best eCommerce Platforms for Flash Sales

February 6, 2017


The beauty of eCommerce is it that it allows you to know what customers want and how much they will usually spend to get it. In fact, you’re likely to know more about what your customers want than they do. People often say they don’t know what they want until they see it. But you already do, based upon their previous activities. This is perfect for triggering impulse shopping in the form of flash sales. However, because these can place a lot of strain on your infrastructure, you need to make sure you have one of the best ecommerce platforms for flash sales.

[Read more…]

Filed Under: Marketing, Technology Tagged With:

4 Simple Strategies to Help You Find the Right Digital Signage Company

February 2, 2017


These days, many business owners are realizing that optimizing their marketing efforts can take their conversion rates from average to exceptional. If you’ve recently drawn this conclusion, now is the time to hop on the digital signage bandwagon. This unique form of marketing will empower you to connect with members of your target market in a simple way that can optimize brand recognition and lead to conversion. When you get ready to locate a company to offer you these brand-building signage services, it’s important to know how to find the ideal firm. Below you will find several simple strategies you can use to locate the right digital signage company:

[Read more…]

Filed Under: Marketing Tagged With:

Time to Go Back To Basics with Online Marketing

February 1, 2017


If you’re starting a business online, you need to make marketing one of your top priorities. That much should already be clear. The problem is that most business owners, while understanding the importance of marketing, over complicate the situation. Instead of thinking in basic terms, they get into the nitty-gritty details of promotion when really there’s no need. Instead, it’s time to go back to basics with marketing. There are really only three things you need for your business promotion to be a success. These are social media presence, content production and SEO. Tick off those three boxes, and you won’t need to think about anything else for your company to be a hit.

[Read more…]

Filed Under: Marketing Tagged With: , ,

Set Up Your Business for the Long Run with Effective Marketing

January 27, 2017


Starting a business is a thrilling endeavor for every new business owners. Once all the paperwork is done, the business plan is set and the doors finally open, many breathe a sigh of relief. Knowledgeable business owners know that the real work in starting a new business is getting your first customers, though, and getting them to come back.

[Read more…]

Filed Under: Marketing Tagged With: ,

How to Produce Great Promotional Videos for Your Business

January 26, 2017


Video is one of the most powerful ways to market to huge numbers of people. If you approach this marketing strategy in the right way, it has the potential to generate new business like no other marketing methods can. However, if you produce poor quality videos, it can affect your business’s reputation and it could cost you a lot of money in the long run. This is why you should be aware of the tips below, so that every promotional video you create from now on is a success.

[Read more…]

Filed Under: Marketing Tagged With:

Growth Hacking 101: Adopting Brick and Mortar Techniques for the Web

January 21, 2017


A lot has changed for businesses over the past few decades. In the past, most businesses were set up in a physical location – offering services or goods from a storefront. As technology has improved, and become a more integral part of our lives, many businesses are now choosing to be conducted solely online, and are abandoning the old brick and mortar methods. While the days of every business having a store may be gone, that does not mean the techniques that made them successful are gone with them. Many of the tools that work for brick and mortar establishments can apply to the web, as long as you are willing to tweak them a bit.

[Read more…]

Filed Under: Marketing Tagged With: , ,

Infographic: Challenges of Email Marketing Strategy for the Modern Marketer

January 20, 2017


The constantly evolving world of marketing means that the marketers have to stay on their toes at all times to stay up to date with the latest trends and changes across the industry. There really is no time to sit back and reflect on your latest successful campaign, you have to come right back with another, even more successful campaign using your marketing expertise and research.

If you don’t have the time to master all of the latest trends, we have summarized them in this infographic which outlines the 7 main email marketing strategy challenges that marketers face and provides some useful tips on how to combat these challenges.

[Read more…]

Filed Under: Marketing Tagged With: