Insights, Ideas, Results
Your employees will make or break your business – it’s that simple. So, whether you are just starting out in business or have been letting things slip a little if your team isn’t doing its job, there is a serious problem. As a leader and owner, it’s going to be down to you to turn things around. Here are a few things you must consider if you want to get back on track.
Even with the rise of social media and other digital marketing efforts email marketing continues to be relevant and popular form of marketing to reach potential customers. The reasons are very clear. You can target multiple customers with a single email, and still able to personalize it for individual recipients. It is also very cost-effective. No wonder cold email is still very popular with digital marketers. As a marketer you need to ensure that you are using best practices and do not make mistakes that can jeopardize your marketing campaign.
Most people have been on the receiving end of an e-mail marketing blunder. Perhaps you’ve opened a marketing email to find that the sender has forgotten to put your name in the opening line, or maybe you’ve received an email containing an interesting link, only to find that it leads nowhere when you click on it. As a business owner, you’ll know that many marketing mistakes can be very costly to make. When it comes to email marketing, even small mistakes could cost you some credibility or create problems when it comes to building good relationships with your customers. So, with that in mind, we’ve listed some of the biggest email marketing mistakes to avoid.
When it comes to digital marketing, healthcare businesses have been lagging behind for some time. However, with competition on the rise and digital marketing strategies now essential for success, many healthcare companies are beginning to catch up in the digital age. If you are currently studying for or have graduated from college with a degree such as an MSN in nursing administration, then starting your own healthcare company or clinic could be the next step for you. We’ve put together some top tips to help you market and advertise your healthcare company online.
When you go to events such as open days, conferences, seminars and workshops, it enables you to understand more about the market and businesses that are at the events. You can also learn about the products or services they deliver and how they can help us. If you do not really understand what a business is all about, then there is a good chance that you will not be drawn to their products or services, and they will opt to buy from a business which portrays those aspects well. If you own a business which has products or services which can be shown off, then it could be a good idea to attend these types of events so that your business can take advantage of eager customers.
If you want your dental practice to become extraordinarily successful, it’s important to consider which marketing strategies you can use to realize the goal. Below you will find 8 underrated dental marketing ideas that can take your dental practice’s conversion rates from average to amazing:
Companies making deadly mistakes with respect to their website is nothing new, and it can happen to the best of us. And while a digital marketing agency can help a company avoid some of those mistakes, it is still important for you to tread very carefully when you are developing or updating your website. With that in mind, we can take a look at the five biggest website blunders that could be resulting in lost leads for your company.
Let’s be honest: if it weren’t for the many marketing efforts that exist, businesses would not enjoy the kind of success that they do. This is clear, and a result of a number of factors. For a start, marketing enables businesses to develop a brand image, and to work with that to produce marketing which is likely to be much more effective. And with the increasing ability of marketers to make their efforts much more person-centered, the effectiveness of such efforts is only increasing by the day. In this article, we are going to discuss some of the things you can do to take a fresh look at your marketing and increase its power, quickly and easily.
Imagine you are going out of town to negotiate and sign multi-million dollar contract. You are already late for your flight and now you cannot find you way around a large airport. Missing the flight is not an option as you stand to lose multi-million dollar sales opportunity. Wouldn’t it be nice to have a navigation map of the airport on your phone that tells you precisely where the departure gate of your flight is located and the fastest route to get there? Having such a map provided by the airport to the passengers not only helps them navigate and find the gate easily, but it also helps airport owners increase customer satisfaction and improve overall operations.
Small businesses around the world today are doing most of their marketing online. With the fact that most start-ups today are based online contributing to this, another reason is that in the digital age, today’s customers find most of their favourite brands, shop and compare products, services and prices entirely online. Because of this, it’s important for small businesses to focus heavily on their digital marketing efforts in order to stand out in the competitive world of online business and marketing. We’ve listed some of the best ways to improve your online marketing campaign.
Digital marketers know the power of social media. They work hard to create campaigns that will go viral. The reach of social sharing is immense – if leveraged properly.
But what happens when you are trying to market a non-viral product? You already know you have a solid customer base. You now your product will succeed in the market. But you also know you don’t have much chance of your customers sharing those products.
