Let’s be honest: if it weren’t for the many marketing efforts that exist, businesses would not enjoy the kind of success that they do. This is clear, and a result of a number of factors. For a start, marketing enables businesses to develop a brand image, and to work with that to produce marketing which is likely to be much more effective. And with the increasing ability of marketers to make their efforts much more person-centered, the effectiveness of such efforts is only increasing by the day. In this article, we are going to discuss some of the things you can do to take a fresh look at your marketing and increase its power, quickly and easily.

[Read more…]

Small businesses around the world today are doing most of their marketing online. With the fact that most start-ups today are based online contributing to this, another reason is that in the digital age, today’s customers find most of their favourite brands, shop and compare products, services and prices entirely online. Because of this, it’s important for small businesses to focus heavily on their digital marketing efforts in order to stand out in the competitive world of online business and marketing. We’ve listed some of the best ways to improve your online marketing campaign.

[Read more…]

Creating stationery is not an easy art form, especially if you are planning to turn it into a small business. True, the tools you need are easily available, such as a good printer, art materials, paper, and image-editing software. However, creating designs for letterheads, notepads, and the like are not simple. It takes a lot of talent and skill to balance form and function when designing stationery. After all, a couple of mistakes here and there can cost you dearly.

Thankfully, there are several things you can do to lessen your financial and artistic load. Here are six tips to help you in making DIY stationery, be it at home or for business.

[Read more…]