Every company knows that they have to dedicate a large chunk of their budget and time to ensuring they have a killer marketing plan that will create enough buzz about their company that they’ll finally be able to take off. However, while companies want the big pay offs, they’re sometimes less than willing to take a few risks in order to get it. Indeed, many companies end up just following the prescribed, tried and tested marketing tactics that will work, but which are unlikely to really make a bold statement or yield unexpected returns. That’s why it’s important to think outside of the box when it comes to marketing and doing something is unusual every now and again. Here are a few ideas to get your creative juices flowing.
