4 Ways Guest WiFi Can Boost Your Business Marketing

August 1, 2017


Marketing is key for many businesses. It’s the activity that helps your business survive through every eventuality, whether it’s reaching new customers or nourishing your current ones. But you may not be aware of the new internet marketing tactics that you can implement through your existing software.

One gambit is the free guest WiFi that you offer your customers. Forming an integral part of many offices and business locations, you’re able to turn your WiFi network into a marketing machine!

In this guide, we’ve shared four simple ways that your business can use guest WiFi to aid your current marketing strategy, as well as the tactics that you can use to nurture your existing customers:

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The Do’s and Don’ts of Loyalty Programs

July 27, 2017


Loyalty programs are one of the best ways to build a solid relationship with your customers and give them incentives to keep coming back. However, their purpose can be easily defeated if they’re not implemented correctly. In this article, we’re going to explore some of the most common do’s and don’ts of loyalty programs so you can start yours on the right foot.

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Blog Progress Stalling? Here’s How You Can Give It a Boost!

July 20, 2017


Blogging has massively taken off in the last few years, and whether you blog for business, as a hobby or a way to earn money from home, there are huge benefits. You get to learn new skills from coding to photoshop to photography. You learn to network and can meet like-minded people. It’s also a fun way to earn money or to boost business if you’re blogging to promote your company. However, it can be frustrating when progress starts to stall. Perhaps you’re not pulling in the page views you once did, or your followers have started to slow down. Maybe you’re not getting as many sponsored post opportunities. If you want to give your blog a bit of a boost, here are a few areas to look at!

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5 Ways Social Media Marketing can Benefit Your Business

July 17, 2017


When social media got its start, some of us might have thought it was a passing fancy. Oh, how wrong we were. It’s only picking up momentum, and we’ve likely just skimmed the surface of this ever-growing trend. Not only do people use it as a means of connecting with one another on a personal level but businesses also use it more than ever to share information and to advertise. This is particularly helpful for small businesses trying to keep up with their bigger counterparts when it comes to competition. Wondering how social media for marketing can benefit your business? The possibilities are endless! As innovative “homevester” Nick Evans said of his business Frontier Properties, “Social media marketing is what took my company from start-up to success.” Read on for five ways it can benefit your business.

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3 Ways You Can Improve Business’ Professional Image with Customer

July 10, 2017


Are you the kind of business that interacts with customers or clients face to face? Maybe you run a physical shop or have a sales team that goes out on the road to present to clients. Either way, if you’re interacting with people in any way you need to ensure you’re making a good impression. It goes without saying that you should always be on time and polite, but there are other ways to that allow you to look smart and professional. Here are a few ideas.

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Unconventional Ways to Sell Your Real Estate Property

July 7, 2017


Feeling a bit jaded with the traditional housing market? Maybe it’s not treated you very well in the past. Or perhaps you’ve had your home on sale at a good price (you think, anyway) for a while now and no-one’s stepping to the plate. Whatever the specific reason, this kind of situation can be dispiriting. But maybe you’re not thinking outside the box enough.

Outside the box? Unconventional? Unorthodox? Isn’t that just a recipe for disaster? I can sense you asking me these questions. Well, in the bitter battle that is the housing market, sometimes you need to take a step off the beaten track. Here are some of the selling and advertising methods you may not have considered.

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How to Build the Perfect Marketing Team

July 5, 2017


Once you know who you’re selling for, it’s time to build a marketing team which can implement digital marketing tactics that’ll target your chosen demographic. Previously, digital marketing was an additional “add on” for big name companies, however, now it’s a marketing necessity many small businesses can carry out. Therefore, you need to take a look at your current marketing team – are you understaffed, overstaffed, or are they undertrained? When it comes to digital marketing, and if it’s a new marketing feat for you and your current employees, you’ll probably wish to build the ideal marketing team from scratch.

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Understanding Your Target Audience

June 23, 2017


When it comes to trade show booth design, the number one thing you want to do is to attract the right kinds of people to your stand. Of course, you want to maximize sales as much as possible – but the way to do that isn’t necessarily to throw something out into a crowd and see what sticks. The trick is getting the right people to come to you, which will give you much more of a chance to convert leads into sales. After all, if the people coming to your stand are the people who are interested in your product, that makes things easier for both of you!

Remember this key marketing saying: target everyone and you target no-one. Don’t make that mistake.

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What Online Advertising Services Should You Use to Grow Your Business?

June 23, 2017


If you haven’t already hopped on the digital advertising bandwagon, you need to do so right now. Taking this step will benefit your company in multiple ways. For example, it will help you optimize conversion rates while also expanding your domain of influence. A third benefit of developing a strong presence in the online world is being able to interface with clients and business partners in a more immediate way. Below you’ll find just a few of many online advertising services you should start using to build your company:

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4 Tips to Achieve Success with Content Marketing

June 20, 2017


In the digital age of today, content marketing is an absolute must for anybody looking to start a new business venture. Without good content, it will be very difficult for your business to stand out from the competition, achieve growth, and gain a loyal base of customers and followers. Whether you’re starting a business that’s based in a traditional bricks and mortar store or entirely online, your online presence has never been such a crucial part of your success. With more and more customers today using the internet to find new brands, products and services, compare reviews and prices, leave their own opinions and find customer support and advice, it makes sense that your online presence should be one of your company’s top priorities.

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