5 Innovative Ways You Can Promote Your Business

November 15, 2017


In order to thrive in the world of business, it is vital that people know about your company and the services that you provide. As an entrepreneur, you should constantly be on the lookout for new ways to boost your profile. You could get involved in the events industry, invest in your online platform, work with influencers, create a buzz around your business, develop your marketing strategy, and collaborate with other companies. If you are eager to find out more, you will have to read on. Below are five innovative ways that you can promote your business.

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5 Tips to Get Most Bang for Your Buck When Marketing Small Business

November 13, 2017


Every small business owner knows that marketing is one of the keys to success. You have to set aside a significant part of your finances for marketing. Unfortunately, not every marketing strategy out there gives the best return on your hard-earned cash. Small business marketing requires efficiency, in order to get the most out of every dollar spent. To help you make the best of your money, let’s go through 5 tips to getting the best bang for your buck when marketing your small business.

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3 Ways Lead Generation Companies have Reinvented Direct Mail

November 1, 2017


Is your marketing department making the most out of direct mail to generate outbound leads? Digital marketing seems to have taken the spotlight from traditional forms of outbound lead generation, but traditional outbound lead strategies work, often more effectively than digital marketing. Lead generation companies are at the forefront of reinventing outbound lead strategies, from telesales to direct mail. The main difference between outbound B2B lead generation today and the past is more access to data. A successful lead generation company does its research, finds your target audience, and discovers what that audiences responds to. Insightful, researched campaigns have higher response rates, but what are today’s lead generation companies doing with direct mail that works so effectively?

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Top 5 Tips for Network Marketing Success

October 27, 2017


Networking marketing is a part-time, flexible business option that allows individuals to use sales experience and techniques to be successful. Popular network marketing companies that individuals take part in within the United States include Mary Kay cosmetics and Avon. As with any job, there are pros and cons of the network marketing industry. In order to be successful, you must be able to find the right network marketing company to work with and find the right niche that you will excel in. below are top tips to help you with networking marketing success.

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How to Present Your Business with the ‘Wow Factor’

October 12, 2017


How many business presentations do you see in a year? Unless you’re intimately connected with the world of business, write for business journals or have a vested interest in a certain industry, it’s likely that you don’t attend them. If one is happening in your area and proves to be a spectacle, you might attend one, but you’d never plan a day out to relax at a business conference.

Viewing this fact as someone who is about to throw one of these events is healthy to think about. Not only will it help you overcome some of the ‘drudgery’ associated with business presentations, but it will let you view the whole affair from the angle ‘if I was an audience member, what would I like to see? What would bring me through those doors?’

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How Can Small Businesses Attain More Influence Online

October 5, 2017


In some business marketing communities, “influence” has become a big buzz word. This is the case for many reasons, including the fact that making one’s company more influential can lead to excellent outcomes such as more substantive conversion rates and the ability to maintain a global presence. If you recognize these realities and want to make your business more influential in the online realm, now is the time to make it happen. Below you’ll find just a few of many strategies you can implement to make your organization influential in the internet domain:

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A First Timer’s Guide to Attending Exhibition

September 27, 2017


If you have not considered exploiting exhibitions and taking your business to attend, it may be something that you should give some thought. It does not have to be a daunting task planning for an event, and there is a lot of excellent information available freely online at various business sites. The secret to any successful trade event or exhibition is in the planning, and getting this right or wrong can either make or break how successful an event is for your business.

Here are some tips to make sure that you make a success of your first exhibition and ensure that your business benefits from attending.

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8 Technical Writing Principles You Need to Master

September 21, 2017


Technical writing means more than just knowing the technical jargon of your niche and being able to translate it into plain English. It’s also about focusing on the product and writing clear guidelines that are easy to understand and apply by both technical and non-technical readers.

How do you do that? By mastering a few key principles.

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5 Digital Strategies to Take Your Startup to the Next Level

September 19, 2017


You’ve set out on your own and established a small startup that has morphed into an enterprise that is hiring people and growing. Maybe, you even had a brilliant idea, actualized it and got the funding required to get on your feet. Regardless of how you started your business, it is important that you continue pushing on.

Now is not the time to rest on your laurels; you have to keep up the momentum to reach even loftier goals. With that in mind, you realize that you are no longer just competing with local businesses, but going head-to-head with top industry brands as well, and here are five strategies to grow your business to the next level.

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5 Hidden Brand Strategies for Small Businesses

August 23, 2017


Many small businesses make the mistake of believing that branding is something that’s meant for big corporations only. However, the truth is that every business- big or small- needs to establish a brand to grow and progress. Besides, all the big companies – Facebook, Nike, McDonald’s, etc. were all once small businesses only. However, they worked on their products and grew into some of the biggest brands.

If you are a small business owner then it’s natural to be daunted by the concept of branding for small businesses. However, the following 5 hidden brand strategies are far simpler and easier than you can imagine:

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