Insights, Ideas, Results
If you want your business to succeed in today’s world, you have to pay attention to online marketing and law firms are not an exemption. Long gone are the times when merely having a website was more than enough to make it online.
In order to establish a better online presence and appear on the screens of people seeking legal advice, you will have to diversify your marketing strategy and make sure that you are using these five effective online marketing techniques for law firms.
An increasing number of consumers are going online to try and find businesses who can provide a service that they need. They’ll use Google to find a local electrician or plumber, check out Facebook or Instagram when deciding on which restaurant to go to and take into account recommendations they read online.
It’s estimated that at least one in four Americans make at least one online purchase per week while the average smartphone users will pick up their phone 1,500 times a week. That is without taking into account all the time we spend on social media!
Our lives and the world are moving online at an increasing rate, and it means that, for your business to succeed in the current climate, you need to be able to take advantage of that.
Here are the best ways to market your business in an ever-growing online world.
A business logo is not just a name or graphics that tells customers who you are. It is a lot more than that. A logo is your business identity. It represents characteristics of your business that tells customers who you are and what you stand for. If done right a logo can stand the test of time and make your company memorable in the world for decades. Just think about some of the logos you are familiar with. How quickly do you know what company it stands for without even having a single word in the logo! Nike Swoosh! Apple! McDonald’s Arch! The list goes on and on. Such is the power of a memorable logo!
Better marketing at a lower cost is one of the major advantages of purchasing a franchise as opposed to starting your own restaurant business.
In addition, franchise owners can benefit by leveraging the size and expertise of the franchisor to improve their own sales.
The restaurant franchise industry is highly competitive. Because of this, many franchises are rolling out new and innovative franchise restaurant designs, environmentally-friendly elements like LED lighting, solar panels, and energy-efficient heating and cooling.
For small business owners one of the most important tactics to attract new customers is to encourage existing customers to recommend their services and products to their friends. What can be better than having someone who just tried your services tell their 10 other friends about great experience they had? Word-of-mouth is one of the most effective and inexpensive ways to reach new customers and grow your business. The reason word-of-mouth is so powerful is the trusted relationship that exists between the people recommending the service and their friends and family members.
A technical report on social media marketing revealed that social engagement is critical. Blogs are also a valuable tool. Enter YouTube. YouTube has also staked out its claim and become an essential mode of marketing.
Marketers across the world are using YouTube more frequently for marketing. With well over 1 billion users, who spend almost 100 million hours watching videos, the power of YouTube cannot be underestimated. In addition to that, YouTube is a leading search engine creating an influential platform for people looking into services or items. With a quick search for any product or service, you will see at least one review by a youtuber.
Whilst there are several tried and tested marketing methods to acquire new clients for law firms, nothing comes close to the power of organic search. It is estimated that 96% of consumers use search engines to find legal help; search engine optimisation (SEO) has become one of the most important strategies for helping law firms be discoverable online, convert leads and generate a profit.
However, simply recognising the importance of SEO isn’t enough. Perhaps you’re unsure how to make your site more visible and interesting to potential clients? Or perhaps you’ve been trying to improve your website’s rankings with little or no success? With this in mind, here are five top SEO tips your law firm can implement to improve your website’s visibility in search engines to attract more potential clients without wasting your time and money.
As you reach the final stages of launching your first business venture and focus intently on getting the products or services that you intend to offer to the public just right, it might be tempting to see issues such as finalizing the design of the company logo as something that can be put on the back burner while you attend to more important business.
To run a small business, you need to be money savvy. This is because many small businesses have limited cash flow, so being able to manage and budget are crucial to success. Unfortunately, as any small business owner will know, there’s a lot of things that demand your money, including office rent, software and equipment, wages and marketing.
Marketing is an essential part of any business, but it can be wildly expensive. Luckily, we know affordable ways you can market your small business. Intrigued? Read on.
Becoming a mobile phlebotomist is far from easy – there are many obstacles in the way that prevent professionals from pursuing their dreams. Not only do such services require professionals to have the relevant certificates and training within their states, but they also need to take things into their own hands to ensure their business is a success. If you operate a mobile phlebotomist service, here’s how you can increase business to keep your head above water in a tough industry.
