Tips for Steering Your Start-up in the Right Direction

April 17, 2018


There’s no denying the fact that there are few things more challenging than keeping a start-up business afloat. It can take a ridiculous amount of capital to help a business that has stagnated from the start, which is why it’s important to get the ball rolling from the beginning. While hitting the ground running is certainly easier said than done, there is very little time to waste when it comes to leading a start-up business to success. Here are just a few tips for steering your start-up in the right direction.

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How to Market Your Business on the Right Platform at Various Growth Stages

April 16, 2018


Your business may start off as a small, locally-based company serving the immediate populace. Or it could be something you aim at a global market from day one. Your initial marketing needs to reflect your position, to ensure you are targeting the most relevant customer base. You also need to adapt and update your promotional activities and materials if you move from one market to another, or you won’t be reaching the audience you need to. If you aren’t directing your marketing efforts towards the right people, you will be wasting money and energy on activities that won’t bear fruit.

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How Can Electronic Billboards Help you Improve Marketing Effectiveness

April 11, 2018


Choosing the best route to take when launching new marketing and advertising campaigns for your business or brand is one of the most challenging decisions to make as an entrepreneur. Whether you are leaning towards traditional online advertising or if you want to know more about billboards and outdoor ads, it is imperative to have a well-rounded education before diving in and launching any campaign you have in mind.

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Why Your Business Needs to Invest in the Website

April 11, 2018


It is unthinkable that any business hoping to seriously compete in today’s business climate does not have a website in place. Both consumers and other businesses will expect you to have some kind of website, to both provide information, and increasingly, as an additional revenue stream. If you don’t invest in the development of your website, not only will you be handing your competitors an advantage, but you will also be passing up on a fantastic opportunity to expand your business’ reach and influence.

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How to Create a Brand Persona for Your Business

April 10, 2018


There are two aspects to any business. The first is the internal processes. This is what you must do to ensure all the gears within your company run smoothly. It is production, management, strategizing, campaigning, and so much more. You cannot exist as a business without having a great company culture that places its employees’ well-being as its priority so that everyone can collectively work together towards a more successful future.

The other aspect of a business is its public face. Even if you don’t necessarily sell to the public, and are instead a B2B operation, this still applies. This face is the branding, the voice, the logo and your persona that you share with the world. Customers don’t buy from the team behind your brand; they buy into the brand. That is why you need to create a brand persona.

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Prospecat – A Master Lead Generator

April 6, 2018

Sponsored Post

 


These days the purpose of collection of data regarding business contacts is becoming an important task. This is not at all an easy task. This requires certain providers which can easily give you an access to the contacts you actually want. Today I shall give a brief overview of two of such providers. I shall give you a comparative study of these two lead generation companies.

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4 Reasons You Should Keep Your Branding Simple

April 4, 2018


It’s time to get branding with your product and service, but where to begin? It is an exciting time for any developer as it means your product is nearly on its way to market, and making creative content is the fun part you’ve been waiting for since getting the wheels in motion to make a product and sitting through meetings and business reviews. You’re nearly there, and your product will make its debut soon enough. However, branding is hugely important in getting your product noticed and recognized by a vast number of potential customers. Quite simply, clear, smart, and attractive branding can boost sales on looks alone so you cannot afford to rush this stage. Take your time, but keep it bold, stylish, and simple.

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How to Engage with Customers in Digital Age

April 3, 2018


The best marketing strategy for a business is to engage with their customers in a meaningful way so that you understand what your customers want and your customers understand what your business stands for. If you can achieve this level of understanding in your marketing approach no competitor can beat you at your game. This is truer now than ever before in this digital age when the customer attention span is divided among so many distractions. So how do you achieve this marketing nirvana state? Here is a 3-step approach and an accompanying Infographic from www.mppglobal.com to guide you through the process.

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How to Boost Corporate Events with Selfie Frames

March 28, 2018


Hosting or attending a corporate event can make a huge difference to brand awareness, attracting new clients and high-performing employees that otherwise may not have known about your company. Obviously, you want everyone to enjoy themselves, but it’s often difficult to do so when the event appears formal and ‘business-only’. So, what can you do to liven up a corporate gathering?

How about selfie frames? Fun, cost-effective and on-trend, these essential party pieces are growing in popularity when it comes to organised events — but why, and how can they benefit your next work event?

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5 Proven Ways to Revitalize Listless Marketing Strategy

March 21, 2018


It’s a nightmare scenario for any small business: spending hard-earned cash on a flailing marketing campaign. Finding your marketing strategy ineffective can cause frustration, anger, and panic in even the most stable business owner. If you find yourself in this predicament, you may feel helpless and distraught. However, you don’t have to let a lackluster marketing decision affect your company’s standing. Instead, you can work to turn a negative into a positive with a little elbow grease and innovation. Here are five ways to transform a marketing loss into a win:

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