Insights, Ideas, Results
Running a restaurant isn’t easy. Labor costs are going up, the market is saturated, there’s little room for industry growth, and there’s no shortage of competition. Before you make an investment in a new technology, you need to know that it’s worth the capital. When it comes to the question of digital menu boards, you only need to know one thing: Do they drive sales?
If this is your first time visiting Greece, you want to know what not to miss. There are many different beautiful places that may get all your attention, but let’s take a look and see which tourist destination you must check out on your first visit to Greece to get the best variety of what this diverse country has to offer.
The purpose of starting a website is provide useful information for your customers and also get traffic to help you increase your customer base and improve your revenues.
While there are several ways to direct traffic to your website, optimizing your website for search engines is one of the cheapest ways to do it since being an organic method, it has better conversion rates that other marketing methods like paid campaigns. Better yet, it’s absolutely free if you master the needful SEO strategies you need to rank your website better with search engines.
Here are tips to get more search engine traffic.
In today’s online world, every business needs to take its online presence very seriously indeed. Digital marketing is a highly competitive field, but it is also one in which you need to plan your strategy very carefully. But if you are not all that experienced in the area, it helps to have a general overview so that you know how you are going to approach the task you have in front of you. So, here are the five main pillars involved in digital marketing.
The GDPR has just come into effect across the EU and already the changes are being felt. The GDPR places a new onus upon businesses to gather informed and unambiguous consent for the way that they collect and use data from their users. At present, the GDPR doesn’t have an equivalent in US law, meaning that many businesses who operate internationally are scratching their heads trying to determine their compliance.
Content marketing has been one of the most important facets of digital marketing. Capable of roping in a large number of readers, just by the usage of proper words and informed opinions on specified topics, writing personalized content and using it as a marketing tool, whether it is a Facebook advertisement, a whitepaper or a promotional article – content marketers can significantly contribute to the growth of a business. Professional content marketers are the ones who know the tricks of the trade. Here are some of the main reasons why hiring content marketing professionals should be high on everyone’s digital marketing agenda.
Starting a business is difficult and building it up takes an inordinate amount of effort. Money may be tight and you’re careful (or should be) with every new hire. Adding someone to the C-suite or management team is an even greater commitment. Yet you may not be able to afford not hiring a Chief Marketing Officer or CMO. Here are eight reasons you should consider hiring a CMO.
It’s no secret that social media is taking over our lives, both personally and professionally. As the newer, faster and more creative way to communicate, it’s not only a platform to connect with new, old and existing friends, but it’s also a powerful tool to promote your business and engage with customers. In fact, according to Facebook research, it has more than 1.4 billion daily active personal users, and more than 50 million business pages.
But if you’re a business owner or relevant leader looking to enjoy the personal aspects of social media while also marketing your company effectively, how do you know when to separate the two? What is OK to post on your personal page but not to your business page, and vice versa?
The internet is one of the best places to do business, and the copious technological advances in the past years have only made it easier. Industries, from food to sanitation, have flocked the internet marketplace to reach their audience. Fashion is among the many things making a lot of noise in the e-commerce industry.
Majority of clothing stores are launching websites left and right to cater to the demographic that prefers online shopping to the actual mall browsing. But major stores are not the only ones benefiting from the ease of selling online. Small businesses are practically flourishing, especially independent online clothing stores.
Interested in taking your clothing business online? Here are a few essentials to help you start.
There’s no denying the fact that there are few things more challenging than keeping a start-up business afloat. It can take a ridiculous amount of capital to help a business that has stagnated from the start, which is why it’s important to get the ball rolling from the beginning. While hitting the ground running is certainly easier said than done, there is very little time to waste when it comes to leading a start-up business to success. Here are just a few tips for steering your start-up in the right direction.
