5 Tips to Securing the Right Domain Name for Your Brand

June 17, 2018


Acquiring the right domain name is one of the most important things for any business owner with a website. A good domain name help a business owner build their own online presence and also make it easier for customer to locate your business online. Today choosing the right domain name has become increasingly difficult, this is because many domain names have taken given the fact that there are over 130 million domain names which have already been registered. Here are a few tips which can help you secure the right domain name for your business.

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How Digital Marketing Can Promote Positive Health Outcomes

June 14, 2018


Social marketing and the mainstream media are key influences on health behaviours and health outcomes. There is therefore, a great deal of enthusiasm in utilising digital marketing in public health communications.

As a tool of information sharing and behaviour change, research has shown that carefully curated digital marketing campaigns from an experienced digital marketing agency,  can cut through the online clutter. Read on to find out why you should utilise digital marketing, in order to promote positive health outcomes.

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The Bottom Line About Digital Menu Boards

June 13, 2018


Running a restaurant isn’t easy. Labor costs are going up, the market is saturated, there’s little room for industry growth, and there’s no shortage of competition. Before you make an investment in a new technology, you need to know that it’s worth the capital. When it comes to the question of digital menu boards, you only need to know one thing: Do they drive sales?

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The Best Places to Visit on Your First Trip to Greece

May 26, 2018


If this is your first time visiting Greece, you want to know what not to miss. There are many different beautiful places that may get all your attention, but let’s take a look and see which tourist destination you must check out on your first visit to Greece to get the best variety of what this diverse country has to offer.

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Simple Ways to Get More Search Engine Traffic

May 22, 2018


The purpose of starting a website is provide useful information for your customers and also get traffic to help you increase your customer base and improve your revenues.

While there are several ways to direct traffic to your website, optimizing your website for search engines is one of the cheapest ways to do it since being an organic method, it has better conversion rates that other marketing methods like paid campaigns. Better yet, it’s absolutely free if you master the needful SEO strategies you need to rank your website better with search engines.

Here are tips to get more search engine traffic.

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5 Pillars of Digital Marketing for Small Businesses

May 16, 2018


In today’s online world, every business needs to take its online presence very seriously indeed. Digital marketing is a highly competitive field, but it is also one in which you need to plan your strategy very carefully. But if you are not all that experienced in the area, it helps to have a general overview so that you know how you are going to approach the task you have in front of you. So, here are the five main pillars involved in digital marketing.

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How to Ensure Your Email Marketing is GDPR Compliant

May 14, 2018


The GDPR has just come into effect across the EU and already the changes are being felt. The GDPR places a new onus upon businesses to gather informed and unambiguous consent for the way that they collect and use data from their users. At present, the GDPR doesn’t have an equivalent in US law, meaning that many businesses who operate internationally are scratching their heads trying to determine their compliance.

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Why You Must Hire Content Marketing Professionals for your Business

May 8, 2018


Content marketing has been one of the most important facets of digital marketing. Capable of roping in a large number of readers, just by the usage of proper words and informed opinions on specified topics, writing personalized content and using it as a marketing tool, whether it is a Facebook advertisement, a whitepaper or a promotional article – content marketers can significantly contribute to the growth of a business. Professional content marketers are the ones who know the tricks of the trade. Here are some of the main reasons why hiring content marketing professionals should be high on everyone’s digital marketing agenda.

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8 Reasons You Should Consider Hiring a CMO

April 30, 2018


Starting a business is difficult and building it up takes an inordinate amount of effort. Money may be tight and you’re careful (or should be) with every new hire. Adding someone to the C-suite or management team is an even greater commitment. Yet you may not be able to afford not hiring a Chief Marketing Officer or CMO. Here are eight reasons you should consider hiring a CMO.

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Social Media 101: How to Separate the Personal from the Professional

April 25, 2018


It’s no secret that social media is taking over our lives, both personally and professionally. As the newer, faster and more creative way to communicate, it’s not only a platform to connect with new, old and existing friends, but it’s also a powerful tool to promote your business and engage with customers. In fact, according to Facebook research, it has more than 1.4 billion daily active personal users, and more than 50 million business pages.

But if you’re a business owner or relevant leader looking to enjoy the personal aspects of social media while also marketing your company effectively, how do you know when to separate the two? What is OK to post on your personal page but not to your business page, and vice versa?

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