Promotion is a major role in any field of business, and for smaller businesses it’s absolutely crucial.  However, some new businesses think elaborate advertising campaigns or social media oversharing.  Promotion doesn’t have to be complex and it doesn’t have to cost a fortune.  For most consumers simple still ranks supreme, this can take the form of a viral status update or even free custom sticker handouts.  No matter how you decide to go about it, understanding promotion is one of the first steps to success:

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Making a sale all comes down to being prepared, and one of the best ways to show you are prepared for the sale is to have great marketing materials. People love getting free stuff, so promotional products such as key chains, magnets or T-shirts will help them associate friendly feelings with you and build a relationship.

In addition, prepare informational packets to give out with the free items—but unless you step up your marketing game, those packets might end up in the trash. Use a unique design on the cover of the folder, inviting recipients to check out its contents.

Inside, you can spruce things up a bit with wavy pockets and custom business card slots. You can choose slots to fit a traditional business card or one with a unique shape. Company Folders has rounded up the best variety of slots you can use with your own folder in the infographic below. Read the full post for more business card slot design tips and ideas.

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Regardless of the field of your business, using a television can improve your sales and customer satisfaction.

Customers always want to stay connected to the outside world wherever they are. The use of magazines is so outdated that they want to use televisions instead. TVs are now used as entertainment for customers who are waiting in line for hours and also as an advertising tool for visitors. It can be utilised to reach more customers and keep them spending more than they should.

How does television benefit your business? Let me walk you through it.

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Have you ever been baffled by an uncanny product somehow A) making it to the market and B) it selling like hotcakes? It makes you step back in bewilderment especially when you wholly believe your business offers better products and services.

You can’t help but feel a twinge of jealousy and “How did they do it when I’m having a hard time?!”

Like getting your foot in the door with careers… the advertising, marketing, and outreach really do make or break a business in more ways they could imagine. The right timing or social mention could deliver overnight awareness and success.

Let’s bridge the luck and skill gap — here’s how to make the three work toward your business success.

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