How to Turn Online Efforts into Offline Sales

July 27, 2018


Many businesses focus on building strong online communities but turning those networks into actual conversions for your business can be challenging. Nurturing digital relationships is important because with the right efforts, you can use them as a marketing funnel into offline sales. For example, the book “The Seventh Sense” by Joshua Cooper Ramo offers an in-depth look at how interconnectedness directly influences the business landscape in today’s corporate world. As an expert in connected networks, Ramo explains how all industries and business markets are now connected through technology and online platforms. This article will highlight the three ways you can take advantage of those online platforms to help positively affect your business:

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Infographic: One Simple Idea for Awesome Marketing Materials

July 27, 2018


Making a sale all comes down to being prepared, and one of the best ways to show you are prepared for the sale is to have great marketing materials. People love getting free stuff, so promotional products such as key chains, magnets or T-shirts will help them associate friendly feelings with you and build a relationship.

In addition, prepare informational packets to give out with the free items—but unless you step up your marketing game, those packets might end up in the trash. Use a unique design on the cover of the folder, inviting recipients to check out its contents.

Inside, you can spruce things up a bit with wavy pockets and custom business card slots. You can choose slots to fit a traditional business card or one with a unique shape. Company Folders has rounded up the best variety of slots you can use with your own folder in the infographic below. Read the full post for more business card slot design tips and ideas.

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Rebranding Your Business: Should You Take the Leap?

July 16, 2018


Every so often, businesses rebrand. It’s a tricky choice to make; after all, your brand is how your customers connect with and recognize your business, but done successfully, there are many benefits to your business. The principle motivation to rebrand is to boost profits, but should your business take the leap?

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Why Every Small Business Owner Needs to Know SEO

July 8, 2018


Have you tried to find information about a product or details about a business you want to go to on the Internet? Where did you go to find it? Chances are you fired up search engine such as Google, Yahoo or Bing and typed the keywords about the product or business. Once you found some search results you clicked on the first few pages to go to the relevant websites. Did you bother to go past first 2 or 3 pages of results returned by the search engine? The answer is most probably “No.”

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5 Ways You Can Spread the Word about Your Business with Storytelling

July 5, 2018


Entrepreneurs possess a contagious excitement surrounding their business ventures. Often times, they find it quite difficult not sharing their new ideas, products, or even mission statements with fellow associates. Although the inward enthusiasm that small business owners share is immense, marketing for a company is a niche all on its own. There are analytics, optimization, and consumer stories that encompass business promotion.  Regardless of the challenge at hand, it is necessary to spread the word about your new company by any means necessary. Despite the hurdle associated with novice marketers, there are simple ways to promote your business without losing your sanity.

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How to Make Effective Use of Television in your Business Premises

July 2, 2018


Regardless of the field of your business, using a television can improve your sales and customer satisfaction.

Customers always want to stay connected to the outside world wherever they are. The use of magazines is so outdated that they want to use televisions instead. TVs are now used as entertainment for customers who are waiting in line for hours and also as an advertising tool for visitors. It can be utilised to reach more customers and keep them spending more than they should.

How does television benefit your business? Let me walk you through it.

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Advertising, Marketing, and Outreach: The Trifecta of Business Success

June 26, 2018


Have you ever been baffled by an uncanny product somehow A) making it to the market and B) it selling like hotcakes? It makes you step back in bewilderment especially when you wholly believe your business offers better products and services.

You can’t help but feel a twinge of jealousy and “How did they do it when I’m having a hard time?!”

Like getting your foot in the door with careers… the advertising, marketing, and outreach really do make or break a business in more ways they could imagine. The right timing or social mention could deliver overnight awareness and success.

Let’s bridge the luck and skill gap — here’s how to make the three work toward your business success.

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3 Ways to Optimize Sales with Better Marketing Integration

June 24, 2018


For many companies, sales performance falls far short of revenue targets. However, some companies are more successful than others. Among the top 10 percent of companies, 71.2 percent of salespeople meet or exceed quota, generating 111.4 percent of company revenue goals, while among the bottom 30 percent, just 41.4 percent of salespeople meet or exceed quota, generating just 49.6 percent of revenue targets.

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5 Tips to Securing the Right Domain Name for Your Brand

June 17, 2018


Acquiring the right domain name is one of the most important things for any business owner with a website. A good domain name help a business owner build their own online presence and also make it easier for customer to locate your business online. Today choosing the right domain name has become increasingly difficult, this is because many domain names have taken given the fact that there are over 130 million domain names which have already been registered. Here are a few tips which can help you secure the right domain name for your business.

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How Digital Marketing Can Promote Positive Health Outcomes

June 14, 2018


Social marketing and the mainstream media are key influences on health behaviours and health outcomes. There is therefore, a great deal of enthusiasm in utilising digital marketing in public health communications.

As a tool of information sharing and behaviour change, research has shown that carefully curated digital marketing campaigns from an experienced digital marketing agency,  can cut through the online clutter. Read on to find out why you should utilise digital marketing, in order to promote positive health outcomes.

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