How to Best Use the Channel Letter Signs to Advertise Your Business

October 9, 2018


When it comes to exterior sign options, illuminated channel letters have become a popular option for many businesses. Being among the most versatile signage types, channel letters usually feature three-dimensional graphics or letters which create impressive yet eye-catching effects. Channel letter signs are typically fabricated from low-rust aluminum and plastic. This makes this exterior sign option a durable advertising option for any business. And when it comes to channel letter signs, you can enjoy their diversity in styles, shapes, and fonts in addition to using multiple colors and illumination options for a superb effect.

[Read more…]

Filed Under: Marketing Tagged With: ,

5 Innovative Strategies to Improve Marketing to Property Owners

October 6, 2018


It doesn’t matter whether you are a newcomer to the property management business or have been doing it for years, there’s one thing you need – new customers.  And to get those new customers, you need to reach property owners and market your services to them.  Here are five ways you can do this to grow your customer base.

[Read more…]

Filed Under: Marketing Tagged With:

5 Tips to Become an Email Marketing Expert

October 2, 2018


The real money is in emails. For every single dollar you spend on email marketing, it brings an ROI of $44. To this day, regardless of all the breakthroughs and innovations that shook the marketing landscape, email is still the most effective channel to reach customers directly and drive sales.

However, if it was that easy, wouldn’t everyone be nailing their email strategy? Good point. The secret to really successful email marketing campaigns lies in these five simple steps.

[Read more…]

Filed Under: Marketing Tagged With:

How to Get the Most from Your Next Exhibition

September 24, 2018


Busy, bustling places, exhibitions can be a great place to make contacts and generate leads. Colour Graphics show how to leverage even more from your next exhibition with these top tips.

From boosting brand awareness to generating more business, an exhibition can be a hotbed of opportunities for your business. But how can you make the most of this valuable time?

[Read more…]

Filed Under: Marketing Tagged With:

Top 3 Cost-Effective Marketing Tips

September 22, 2018


There’s no denying how essential marketing is to business success, and in this day and age, the methods and strategies in securing a broader customer base have improved dramatically. With current-generation technology, it’s now possible for even small businesses to find success in industries rife with competition without having to spend a small fortune or break the bank. To this end, here are a few cost-effective marketing tips that will not only keep expenditure low but maximize your desired results as well.

[Read more…]

Filed Under: Marketing Tagged With: ,

5 Components of Social Media Marketing and How to Use Them

September 20, 2018


Social media marketing is not anything new, but all companies should have a strategy for making use of social media. It is also becoming more and more important as consumers are getting more of their information from social media networks. Here are five components of social media marketing and tips for using them.

[Read more…]

Filed Under: Marketing Tagged With:

How to Improve Your Marketing Content in 3 Simple Steps

August 20, 2018


Companies have known it for years now: when it comes to digital marketing, content is king. Still, just because everyone knows that content is important, it doesn’t mean that all businesses produce effective content. In fact, many don’t. For better or worse though, all businesses need to have a strong online presence; and the best way to ensure that is by supporting your website with good content. With that in mind, today we’ll explain how you can improve the way you create marketing content –– and offer three helpful steps to follow along the way:

[Read more…]

Filed Under: Marketing Tagged With:

How to Measure ROI from Your Motion Graphics Video

August 20, 2018


Motion graphics are the ideal tool with which to shape and convey a narrative to your audience that has been tailored to ensure they can connect with your message. As the human brain can interpret visual information 60,000x faster than text, the potential of incorporating motion graphics into your digital strategy is limited only by your own creativity.

[Read more…]

Filed Under: Marketing Tagged With: ,

Simple Marketing Tips for Increasing Start-up Sales

August 17, 2018


When marketing is done right the net income of a business can be increased. However, if you do things wrong, you are throwing money away and you end up with loses that should simply not happen. Small business owners need to do all they can in order to maximize all the investment budgets available. With this in mind, you should seriously think about the following really simple marketing tips that are going to have a direct impact on sales.

[Read more…]

Filed Under: Marketing Tagged With: ,

3 Ways for Small Businesses to Boost their Online Profile

August 9, 2018


Most great success stories start from humble origins. Indeed, the idea of the “American dream” as we know it today is based on the possibility to rise from relative obscurity into the limelight. The good news for small business owners in 2018, is that it’s never been easier to leave your mark and make a big impression with your company. Thanks to the internet, businesses can transform from unheralded to world-renowned within a matter of weeks in some cases. And while that sort of success might prove elusive at first, it doesn’t mean business owners should stop trying to attain it. Instead, entrepreneurs can explore these three proven ways to bolster their company’s digital presence:

[Read more…]

Filed Under: Marketing Tagged With: ,