Insights, Ideas, Results
We know at Colour Graphics that when you are running your marketing events you need to have a means of assessing your success. You need to be able to explain to managers and investors alike how you calculate the return on investment of these events. Here’s our guide to some of the essentials of evaluating your success and making sure that these marketing events are paying off.
If your company is going to start a digital marketing campaign, then it’s helpful to sit down with everyone who is going to be involved to make sure that everyone is on the same page and to have an exchange of ideas. You’ll want to talk about the social media platforms that you are going to be using. You should discuss your budget for the endeavor. Likely you will find it handy to have a snipping tool for Windows and Apple devices to help create the images illustrating the ideas you are trying to convey. You’ll want to use GIFs as well. Here are four ways that GIFs can be beneficial as you get your marketing campaign up and running.
In order to survive on the market, small businesses need to find ways to stay competitive at all times. Quite often, staying competitive means boosting our Google ranking. But that is not something we can do on our own.
When looking for a professional SEO consultant, we might feel like we’ve gotten ourselves in a search that is way over our heads. Indeed, there’s such a multitude of SEO agencies advertising their first-rate services that it seems impossible to choose.
The feeling of confusion is only reinforced once we take a look at the services they offer. They all seem identical, and what’s worse — we usually have no idea what they imply.
Marketing is one of the reasons that some of your favorite brands exist. It is a tool used in every business that enables a product, service, or brand to be noticed by their target audience. However, if you look deeper, you will see that successful marketing isn’t the work of a single person; instead, it’s usually the result of the joint efforts of a whole team. You may be the head of a marketing department, or perhaps you own your business and are looking for ways to build an effective marketing team, which applies to you, you’re going to find out how you can do so below.
If you run a business, you know that your customers are the key to your success. Therefore, you must find a way to understand your target customers better. This is where a detailed buyer persona comes in. A buyer persona can help you gather relevant customer information so that you know how to market your goods and services to them. This will help you offer your target market valuable content. Statistics show that 63 percent of customers approve of a brand if it provides them with interesting, relevant, and valuable content.
So how do you create a detailed buyer persona?
An online business is dependent on its website for its growth. So, if you are looking for ways to grow the business, you would actually be looking for website growth techniques. These are nothing but steps to ensure that your visitors feel happy and comfortable to use your website for their shopping needs and to tempt and encourage them with what you have to offer as compared to others. How you distinguish yourself will impact your sale. Given below are a few useful growth techniques for the best results.
Is your business converting customers by ranking on the first results page of Google, Yahoo or Bing? Do you know the reason why you are unable to reach your target audience efficiently? Search engine optimisation is not as easy as it may sound.
Even after weeks and months of hard work and robust SEO strategies, you may be unable to get your company to rank on the top of search engine results. Do you know why this is happening? What are the pain points in your strategy? We have all been there at some point in time and mistakes help us grow more than anything else.
Read ahead to discover what mistakes people are making around the world while dealing with the SEO offered by their company, and these companies are pushing their business into the grounds one day at a time:
There’s nothing more frustrating than working on a project that never sees the light of day. Sadly, many marketers know that feeling all too well. A marketing team may spend weeks developing an eBook or a series of blogs, only for that content to fall into obscurity online almost immediately. In many ways, the internet has actually made it harder to promote your branded material to the outside world, since the competition is so plentiful and fierce. Don’t worry too much, though. There are methods you can use to bolster your content-promotion efforts. And we’ll help you get started by offering three ways you can begin to maximize the impact of your marketing content today:
It is no secret that the key to success in every business is increasing sales and investment year after year. In the modern world, this cannot be done without having a business website, as this is where most consumers and investors will come to find out more about you. If you have more people visiting your website, this usually translates to higher business success rates. However, this is much easier said than done. In fact, you will need a developed strategy to attract more traffic to your site. Luckily, there are some important aspects you can include within this strategy, which will see more people coming to your website in no time.
When used correctly, promotional items can work wonders to increase brand awareness and can be a great cost-effective way to market your business. But when executed poorly, promotional items can be a money pit that won’t give you the return on investment you expected. In this article, we’re going to give you a few simple tips to increase your returns with your promotional items.
