Segmentation is key to success when it comes to marketing – whether it is traditional, online, social media or email. Understanding your target market, segmenting it to align with your business and targeting the right segment is the only way you can get best return on your marketing investment. Email marketing is one of the most effective ways to reach your existing customers and attract new ones.

Sending customized emails to your existing customers based on the history of their purchase allows you to get repeat sales while spending minimal amount on marketing. It is said that it cost considerable amount of money to attract new customers. Email marketing also helps you reach no customers at lower cost by finding database of potential customers who might be interested in the products or services you are selling.

While there are tools available to easily send thousands of emails to your customers easily it doesn’t mean you should blanket all of them with one email message. Otherwise, majority of those emails wll end up in the junk folder of the recipients. You should look into applying the segmentation strategies to email marketing, just like you would to any other form of marketing. The tips below can help you do just that.

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It might not be the priciest form of online marketing (PPC can firmly take that mantle, with some ridiculously inflated CPCs), but strangely enough email marketing happens to be one of the most profitable for businesses. It doesn’t cost a fortune to implement, while the ROI also tends to be exceptionally high.

Despite this, this isn’t a strategy that can come under the “set and forget” umbrella. On the contrary, email marketing still has to be done properly to work successfully, and through the course of today’s article we will pinpoint some of the most common mistakes that you need to avoid at all costs whenever setting up a campaign.

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