Insights, Ideas, Results
Your eCommerce business may do most of its sales through the website, but there’s significant value in maintaining an online presence elsewhere, too. Social media sites offer an affordable means for marketing and promotion. You don’t have to resort to paid ads when you’re using social sites right. These pages will draw plenty of attention on their own. Try these tips to make the most of your social presence.
Anyone who has been in business for the last 10 years knows that majority customers now initiate the search for business online. That means that if your business does not have online presence you might as well close your doors. Having a website and pursuing an online lead generation strategy is a table stake to do business these days.
If you put yourself in your customers’ shoes you will realize that the first thing a potential customer will do when looking for a business to work with is to search for it on Google or other similar search engines. If your business does not show up quickly in the search results you stand to lose lot of new customers. This is where Search Engine Optimization, or SEO for short, comes into play.
Almost every big company is using videos to market their products. Due to the stiff competition, it is hard to get conversions from the videos. However, it is still possible to be successful in video marketing if you do everything in the correct steps and have a strategy plan in place for your video marketing campaign.
There are many methods of marketing in the modern day. If you wanted to, you could simply go live from your company’s Instagram account and talk personally about how great your product is from the sofa. That, of course, would be unprofessional, but it’s possible, and a form of marketing. In fact, businesses often invest in marketing more than anything else, a testament to how reaching an audience and exposure is often the lifeblood of a modern operation. But it can also be quite essential to consider something down to earth and realistic – is your marketing spinning its wheels? If so, to what extent, and how can you prevent that from happening?
Email has evolved from a messaging service to a multi-purpose tool. Its most common use today is marketing using mass email services.
The original purpose of email was to allow for the instant sending and receiving of messages. Pretty similar to SMS, except it was (and still remains) free. However, this was by no means its only purpose. Email was also used to transfer files and receive newsletters and announcements. As for the latter, an evolved form is still going strong. Added to that are electronic bills and documents, which keep the planet greener, not to dive deeper.
Another original purpose of email that remains evergreen is identity verification. A great many web services require email notification and also use emails to notify the user about novelties and updates to their accounts.
Finally, business communication still relies heavily on the email technology for message service, albeit there are alternative web services serving the same purpose.
A business with universal appeal is hard to find –– especially in today’s environment. Even the most wildly successful brands on the planet such as McDonald’s, Google, Apple, Amazon (etc.) have plenty of detractors. And while small businesses should definitely seek to expand their customer base, marketing to unqualified leads (AKA people who are not interested in your product) is not a good idea. In fact, marketing strategies that fail to generate qualified leads are largely counterproductive. Here, we’ll explain how marketers can avoid wasting time with unqualified leads and make better use of their time:
In order to stand any chance whatsoever of attracting customers in today’s climate, you need to improve your business’s Google rankings. In this case, page two will just not do — you need to be appearing as high as you possibly can on page one of the SERPs whenever a search is conducted in your market!
Here are three ways you can improve your business’s Google rankings:
Google Ads has revolutionized the world of advertising in the last decade. Since they started in 1998, they have created a multi-billion dollar business by developing solutions to help people find the most relevant content for any query they may have by scouring the vast source of data on the Internet. In turn, they have created an innovative business model by placing relevant advertisements next to those search results. Businesses of all sizes and types have taken advantage of this by using this new Pay per Click (PPC) model of online advertising. So, what is PPC and how can you take advantage of it to increase sales leads?
When planning the marketing strategy to use for your business, you need to think about ways to reach your target audience. You cannot stick with one method alone and hope that it is enough to achieve your goals.
Using the internet to advertise is an excellent idea, but it is not the only way to reach many people. It is a mistake to rely only on this strategy when there are other options like the use of promotional gifts that could be effective too. These are some reasons why you need to include the use of promotional merchandise as part of your campaign.
Before Twitter or LinkedIn became the mainstream avenues of establishing business connections, business cards easily were the most trusted alternatives. But that doesn’t mean that even in this increasingly digital age when both the internet and paperless offices are part of our lifestyles, these business cards have gone obsolete!
You find an all-rounded professional, looking sharp and dressed to kill, and with an even more incredible-looking card. He hands you a sleek, modern-looking and tactile card, and you immediately feel tempted to close a deal with him.
