Insights, Ideas, Results
While the idea of marketing effectiveness is something that some executives wish to shy away from due to the creative nature of the promotional world, there are insights that can be drawn from doing so. And, these insights can improve future results for follow-on campaigns.
Let’s see now how measuring digital marketing plans can create superior results.
Search engine optimization, better known as SEO, is a practice that virtually every business adheres to in some way –– even if they don’t realize it. However, that doesn’t mean everyone who uses SEO understands SEO. In fact, there are a number of myths and misconceptions regarding SEO, and one of them relates to a closely related tactic –– search engine marketing (SEM). Here, we’ll explain both, describe why they both present value, and answer a number of digital marketing questions along the way. Check it out:
Have you been following the top keyword research buzzwords and trends for reshaping your website content optimization? If yes, you are probably aware that regardless of the nature of your content marketing strategy, you require the right and most appropriate keywords to fuel your website. Here’s why you should invest good time and resources in inadequate keyword research in 2019.
Many companies may not comprehend that promotional merchandise can be extremely advantageous to company branding. Merchandise can also be a fantastic complement to your marketing campaign. Promotional goods like shopping bags, branded with your business logo, are considered an investment, and should definitely be included in your marketing expenses. Offering promotional bags to your potential and current clients can help with your company’s branding in several ways. For one, it improves their image of your business, allows customers to remember your services and it is cheaper and more efficient than other means of marketing and advertising.
Video production today is what billboard ads were yesterday. Although pictures are great too, there is something about a video advertisement that catches a consumer’s attention. Marketing today typically involves video production, and businesses benefit from it.
In a highly competitive market, marketing your business is even more vital to the success of the company as it is in its survival. Today, we will discuss a few things about video marketing. We will briefly discuss how to get started in creating a video and what a well-crafted video advertisement can do for your business.
Budget is one of the biggest concerns for small businesses. They need to spend and invest every single dollar smartly, whether it is on product development, promotion or any other business expense. With this constraint, digital marketers must think twice before spending on paid strategies such as Google Ads. At the same time, not doing so may slow down their growth. Thus, it becomes important to understand the feasibility of these paid ads for small businesses. After all, you would want to spend your money only where it matters. Here are some reasons why small businesses should not cringe at this expense and surely integrate them within their promotional plan.
Are you planning an event for your business or organization? It can be a big undertaking and some details can be lost or overlooked in the hectic process of preparation, but branding details are crucial for your event to be successful and memorable.
Maybe you’re of the mindset that if your company is branded well, it will extend to your event too, or maybe you just haven’t fleshed out a full branding strategy for your event because it doesn’t seem like a high priority. Branding is actually a majorly important part of running an event because it’s essentially the personality of the event, and an event without personality is a bust.
If you own a business, you might have come across the word geofencing or geotargeting. It is a location-based service where you can target your audience according to the location. An app or browser is used for location data. A device can easily enter or exit the location parameter known as location target or geofence. Based on this boundary, the information about the location will trigger the programmed action. It can be anything from push notifications, display advertising, SMS message, an alert or more.
Profit in the business world is the art of the deal. Without it, you’re out of luck! Which is to say, you will not be able to reach customers and make money, you will not be able to advertise, nor pay your dues to keep your business running smoothly. Customers love consistency, that’s just how it is anywhere in the world. The consumer wants to buy what they want when they need it. Period!
Something amazing happens when prospective businessmen and women dream up a promising idea for a product or service or see a probable opportunity in the market: they retreat to their caves. Therefore, 8 out of 10 entrepreneurs who start businesses fail within the first 18 months, according to Bloomberg.
Creativity is a fickle skill. By that, we mean that creativity is an ability that is difficult to measure or to “turn on” at any given moment in time. In fact, if you ask someone to come up with a creative idea on the spot, 99 times out of a hundred they’ll be unable to. Given that fact, managers at large companies need to understand how to manage marketing content creators. These are the people who write blog posts, design web pages, and build websites. And managing “creative types” can be a bit of a challenge –– particularly for professionals without firsthand experience of the craft. To that end, here are four tips for managing creative pros effectively:
