Take Your Small Business to The Next Level with Digital Know-How

May 21, 2020


Let’s say you’ve got a small business that you’ve poured your heart and soul into; it could be a traditional shop or cafe, a service you provide such as plumbing, or a passion you’ve decided to pursue in the hope of living your dream, like photography, or baking.

If you don’t know what’s happening in the digital world today, chances are your business is missing out on reaching and engaging with potential customers. It has all sorts of consequences, and not just for revenue. Without practical marketing know-how, you will find yourself orbiting a barren planet without any hope of competing in the modern marketplace.

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5 Things You Need to Remember About Email Marketing

May 14, 2020


Have you considered email marketing to help drive sales for your business? This is a sales and marketing strategy that is used by a lot of online companies simply because it works. Almost everyone has emails and you can bring them back to your website when they leave. Let’s take a look at five things you need to remember about email marketing.

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What is the Difference Between SEO and ORM? Which One Do You Need?

May 6, 2020


You can probably give an off-the-cuff answer to the question, “what is SEO?” Those of us who spend hours online each day can’t help but absorb the basic principles of search engine optimization.

A related question — “what is reputation management?” — might give you more trouble. Online Reputation Management or ORM, as it’s known on the street, hasn’t penetrated our collective consciousness to quite the same degree as SEO. That’s in spite of the fact that, when done right, ORM incorporates SEO strategy and works toward some of the same ends. ORM and SEO, for all their differences, are more or less complementary.

Which means every SEO client also needs ORM services, and vice versa — right?

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Why is Digital Marketing Important for Your Businesses?

April 29, 2020


Once upon a time, digital marketing was something only certain types of businesses did. If you were a big name on the high street or a business that had dominated your local area for decades, it wasn’t something you would ever need to consider. However, times have certainly changed!

These days if you don’t have a digital marketing strategy, you’re going to find it difficult to keep up and stand out from your competitors. The world of business has always moved at a rapid rate, but thanks to social media and the digital age, we all need to move to be able to keep up.

Digital marketing isn’t just a gimmick, it’s what customers and potential clients expect. Therefore, intertwining digital marketing into your online strategy is crucial to your business’s success. If you’re looking for an internet marketing audit, click the link to find out more.

Read on to find out why digital marketing is so important for businesses.

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4 Marketing Tips to Help Put Your Small Business on the Map

April 21, 2020


Marketing is an essential tool in a small business owner’s arsenal that is essential to master if your business hopes to survive. The value of a good marketing strategy in today’s business world cannot be overestimated, however, not all businesses start out with a good strategy, and many have been running for years without updating their approach.

Whether you are a new business looking at your marketing options or are an existing small business who is looking for ways to reach new clients and grow your brand, the four tips below can help you kickstart a successful marketing strategy.

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5 Effective Digital Remarketing Strategies

April 6, 2020


In many instances, connecting with a consumer the second time is much more meaningful than the first. Indeed, it could take a consumer four, five, or even more interactions with a company before they decide to eventually make a purchase. That’s why remarketing and retargeting are such vital aspects of digital marketing. Therefore, it’s crucial for marketers to understand how to successfully reach consumers multiple times. The good news is, we’re here to help. Check out these five effective ways to retarget quality leads:

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How to Take Your Video Marketing to the Next Level with Music

March 24, 2020


The rise of videos and marketing with videos in the last few years has taken many marketers by surprise. Look at any social media platform – Facebook, Instagram, Twitter. You cannot miss the prominence of videos created and shared by both professionals and amateurs alike. People are sharing the videos shot with professional cameras as well as with their iPhones.

Business owners who do not take advantage of video marketing stand to lose great deal. As the saying goes a picture is worth thousand words. It would be fair to say that a video is worth million words. You can convey so many different things with a video. For example, you provide instructions on how to assemble a product, provide help to fix a problem, show various features of the product and so on.

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5 Ways to Market Your Small Business in 2020

March 21, 2020


Small businesses may have small budgets, but they have big dreams. This article is about converting those ambitious and aspirations into reality, through the savvy use of modern-day marketing techniques that’ll provide the best-possible ROI for your labors. Read on to learn how you can fight to get your brand heard and noticed above the noise, and to find out the best, most cost-effective methods of marketing that you can employ in order to boost your sales and profits, and therefore reinvest in your business’ growth throughout the 2020s.

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4 Simple and Affordable Marketing Strategies to Boost Your Small Business

March 11, 2020


While it is common business sense that you need to create the right product that fits people’s needs for customers to buy it, even the perfect product will not sell by itself if your customers aren’t hearing about it. Creating awareness about your product is where marketing plays a huge role in all businesses. That is why any business owner you talk to is always thinking about different ways and strategies to reach their existing and new customers with online and offline marketing.

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How to Identify and Captivate Your Target Audience

March 7, 2020


A well-thought-out marketing strategy serves as the foundation of every successful product or service. As a small business owner, you might be able to cheaply inform the masses with a general advertising campaign, but this is no way forward in today’s environment. To really make an impact, you need to know exactly who your potential customers are.

This is true for a number of reasons. The most obvious is that you will earn the best possible return on investment from your marketing efforts. Additionally, it will help you determine how to present your brand to the public. Knowing your target audience will also help you identify ways to increase profits. Here’s how to do it.

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