Managing a global business can be vastly complicated these days. In theory it looks simple. It’s a matter of designing and developing a product, selling it to customers and servicing afterwards. As anyone who has managed multi-million dollar business, or even a small business for that matter, can tell you there are number of nuances involved that go beyond just developing and selling a product or service. In many ways business is like a living organism. One second the business may be performing extremely well and the next quarter an unknown competitive threat arises that jeopardizes the business seriously. You have to stay extremely vigilant to be aware of what’s going on in and around the business react to any changes quickly. This is just one scenario where executives like Dave Brandon come in extremely handy. Companies that need a major lift have to look to for officers with experience in running debt laden companies and rebuilding brands.
