Startups are inherently risky. If you strike it rich you can be next Jeff Bezos. On the other hand there is equal, probably more, probability of your startup shutting doors after few years. One reason many of them end up this way has to do with the founders not paying attention to the right things and instead going after frivolous items that don’t help them in the long-term. They chase what I term certain clichés that look good on surface, but ends up hurting them. So how do you avoid being another startup that ends up in the dumpster. Read on to learn those clichés and how to avoid them.
