Negotiation is more art than science. Just as some people have natural ability for art, I believe there are people born with “negotiation” genes. They already possess virtues required to succeed at negotiations. However, not all is lost for those who do not have these natural skills. By understanding your limitations and making plans to overcome them anyone can improve their success rates in the negotiation process.
Earlier we discussed 5 fundamental rules to keep in mind during negotiation. In addition to not having good understanding these rules, many business owners make certain mistakes common to naïve negotiators. While these mistakes will not put you out of business (at least not right away!) they can do substantial financial harm to you. Here is the description of 7 most common mistakes:
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