After a lot of time and effort, your Software as a Service (SaaS) company is seeing rapid growth. This may seem like a good thing, but there’s a caveat — rapid growth is not necessarily sustainable growth.
Like most driven business owners, you’ve probably had scaling on your mind since the very start. But if you don’t have a business strategy in place to ensure growth and sustainability to avoid the pitfalls, you could end up with increased revenue with increased demand, a need to scale, and pressure on your resources and internal processes that create bottlenecks and instability.
The key is balancing rapid growth and sustainable profitability with a revenue model that supports long-term stability.
