Insights, Ideas, Results
In marketing, there’s nothing more rewarding than a successful campaign that has delivered tangible results for the company you work for. All the time and money you’ve spent honing your digital marketing strategy, creating a good customer journey and producing high-quality products and services suddenly, all seems worth it when you see the positive company results.
Did you know that 80% of consumers are more likely to do business with a brand if it offers a personalized way of engaging them? Furthermore, the number one reason consumers switch to a new brand is feeling underappreciated. So, what does this mean for your business?
When the world seemingly ground to a halt back in March, it was a worrying time for businesses big and small, up and down the country. When would they be able to re-open again? How can we afford to keep our employees? Will our business ever recover from this economic nightmare?
Thankfully, bit-by-bit the country has begun to open up again, and a sense of normality can be felt in our high streets, and in our local cafes, stores and local attractions. But with consumer confidence at an all-time low, it’s going to take a lot to encourage nervous shoppers to step foot inside your premises and part with their money.
With an average person receiving 126 emails per day, it is easy for messages to get lost in the crowd. So, if your subscribers haven’t engaged with your messages in a while, the chances are your messages are getting lost in the noise or maybe your subscriber isn’t interested in hearing from your brand anymore. It is just that they haven’t unsubscribed yet.
This is where re-engagement emails can come in handy. From letting your subscribers know what they are missing out to encouraging them to come back to your brand, re-engagement emails help you do it all.
There are many ways you can connect with customers, but which are the most effective? Business owners are always on the lookout to find new ways to build on customer relationships, and now there are more ways than ever to do so. It’s all about discovering the most appropriate tactics that suit your business niche and target audience.
Ultimately, your main aim is to improve the experience for your customer base and allow them to reach you in the easiest way possible. You don’t have to limit yourself to a single strategy, though. There are several methods which you could combine to connect your small business with customers, as follows:
You don’t need us to tell you about the importance of good reviews for your business. You know that a good review will stand you apart from your competition. You know that a positive rating from a real person will give new customers reason to trust you. And you know that your reputation will be secured, which is good news for the overall public perception of your business.
A negative online review, on the other hand? Well, the opposite can be true, as your reputation will suffer, and you might experience a lack of new customers. As we discussed in the following article, you can turn a negative online review around, but your priority should be in ensuring you get positive reviews for the betterment of your business before bad word of mouth spreads.
So, what can you do to get those positive comments and 5-star ratings? Here are some tips we hope you find useful.
A new generation of consumers has arrived. Thanks to mobile phones, today’s consumers can instantly have what they want with a few taps and swipes. As a result, they are more impatient and demanding than ever.
This habit of impatience can be clearly felt in many industries. For the 2020 customer, better customer service and customer knowledge will be the distinguishing feature of the competition and the heart of a company’s success.
We’ve identified seven strategic development needs for your business to adapt to consumers in 2020.
A successful retail store will live or die by the quality of its customer service. Essentially, your customer is at the center of every decision you make from the products you sell the layout of the merchandise. While it’s a bit of a cliché to say that the customer is always right, if you want to secure a bright future for your enterprise, it’s a concept you’re going to need to take to heart and remember on a daily basis. You should be familiar with the basics of smiling and saying please and thank you (hopefully), but if you have recently opened or about to launch a new retail store, here are 5 less obvious customer satisfaction tips to keep in mind.
You say it every day as a small business owner: thank you. It’s said after every transaction, before almost every “take care,” and sometimes while you’re getting to know your customers before they buy anything at all. Saying thank you is a part of your everyday language, but what about sending a thank you that lasts, one that’s memorable for years to come? Learn a few tips that will help you thank you customers through more meaningful methods.
No matter the size of your email subscriber list, there’s always an opportunity to improve customer engagement. On the surface, it may seem like your email list is doing great — maybe you have thousands of email subscribers. But when you really dig in, how is the list performing?
Once you start to break it down, chances are good your retention rates may be lower than expected. If that’s the case, you’re not alone. Many companies struggle to find the right strategy to retain customers.
That’s why we are going to dive into the topic of nurturing campaigns for subscriber retention rates.
