Some of the most important components of a successful digital marketing campaign are producing high-quality and consistent content and measuring its success with your audience. That said, just why is content marketing considered so critical anyway? Here we will address the top benefits that companies receive from diligent content marketing:
- Increase Brand Awareness
Unlike other methods of building brand awareness, content marketing is unique in its approach. It is more than that just a way to rank higher on search engines, though we will discuss that later on. Content marketing ensures that your links are available anywhere your niche audience can find them. This omnipresence of your content means that your branding will also be appearing in all the right places!
To attract your perfect customer, you should write blogs, make videos or produce any other type of content that your typical customer would be interested in. After a while, there will be a clear association in his or her mind between valuable content and your particular brand.
- Generate More Leads That Are Promising
Content marketing is one of the best tools for generating leads from an intrigued and captive audience. Interested folks will view your content and, if they are pleased, they will be more likely to purchase from you, either immediately or at a later date.
Just remember, one of the best methods for grabbing leads is the call-to-action, or CTA. Placing a strategic CTA at the end of a post, article, below an infographic or next to any content may lead interested parties to your landing page.
- Earn Loyal Fans
In addition to cultivating a brand following, your followers are also likely to tell others in your niche about your content by sharing on social media or in forums like Reddit. After consuming your content, they are also likely to share their positive feelings about your brand without even purchasing your product or service yet. They may even recommend your business to their friends, family or online followers that are in need of your product or service.
- Win Trust and Respect
When you create content for your audience online, you are also building trust for your company within your niche. You are giving your potential customers useful information and advice for free, so you are showing that you are an authority in your field. And, to drive home your value, when you post content, you can address the audience’s questions and concerns regarding the subject matter via a comment section on your site or by answering social media posts.
- Save Tons of Money on Marketing
In the last ten years, it has been estimated that content marketing has been, and still is, the most cost-effective digital marketing strategy. And while hiring a content writer or video producer can be expensive, it still is far more affordable than paying for television, radio, and internet advertisements, direct mailing and other traditional campaigns.
- Gain Engagement on Social Media
You can increase your followers on every social media platform, but no one will pay attention to your posts if you don’t provide content that is trendy and valuable. If you have a decent-sized following, but little engagement, it is probably a good idea to post links to content on your website. Not only will this place your website in front of the correct audience, but it will encourage discussion between you and your customers.
- Rank High on Search Engines
Consistently producing helpful content that is designed to educate, inform or entertain your audience will help you rank high in search results, if you incorporate search engine optimization (SEO) techniques appropriately. Using keywords and other SEO solutions, like optimizing title and meta tags, will ensure that your content is seen organically, and you will have more exposure for your website.
In conclusion, content marketing is the best long-term digital marketing strategy for each of these reasons and more. Investing either the time to produce content, or the money to hire professionals to supply it for you, is critical to the success of almost any online campaign. No other marketing strategy remains inexpensive, attracts leads, provides SEO and earns your brand respect, awareness and customer loyalty in quite the way that providing constant, high-caliber content does.
