Many home improvement projects revolve around kitchen remodels. While that is great for business if you are a kitchen remodeling professional, it also means a lot of competition. You’re constantly being compared to other companies that offer similar services, so you need to separate yourself from your competitors.
- Create Smart Niches
Try not to look at the kitchen as a single unit. Of course, it’s a place for cooking, but it has so much more potential than just that. Instead, find separate niches and additional services to offer.
Home is where people spend most of their time. They look forward to walking through the door after a long day, and it is where they go to decompress. Therefore, it makes sense that it is frequently updated. In fact, most homeowners spent between $5,000 and $10,000 improving their homes in 2018 alone!
- Luxury and Smart Tech to Attract High-End Clients
Some customers are willing to splurge on luxury items. This includes high-end appliances, custom cabinets, and unique lighting fixtures. High-quality materials like granite, marble, or quartz for backsplashes or countertops can completely transform the room. For many people, it isn’t just about the practicality of the space but the overall aesthetic, too.
Smart home technology enhances a space, like a voice-activated assistant or touchless faucets. They modernize the home and provide something most consumers seek convenience.
The goal is to create a space where people want to eat. When a room is cluttered, it’s overwhelming, and often it’s easier to avoid the area. According to On the Line, 45% of diners eat out multiple times a week, with another 20% going out once a week. A kitchen remodel doesn’t mean people will never eat at a restaurant again, but it can eliminate the number of times they go.
- Customizable Options for Unique Designs at Any Budget
You may have clients who don’t want to shell out on luxury items but want to make their space unique. Include customizable options with unique color palettes and lighting features that will individualize the space without splurging. Spend time with your customers and involve them in the design process as much as possible.
- Incorporating Pets
If the kitchen is the center of the house, pets are often the center of the family. Most homeowners would choose time with their pets over any aesthetic or convenient feature. Additionally, sometimes pets can be very mischievous, and knowing where they are can reduce mealtime distractions.
Furry family members probably eat in the kitchen as humans do. Consider customizing the space, so they have their area. Incorporating them into the kitchen space can be a great way to attract new clients. Consider offering a feeding station. You can give options for different types of food and water bowls and make them an extension of the kitchen island or countertops. Build it at a reasonable height for the pet, and incorporate a storage area for food and treats.
Depending on the pet’s feeding schedule, they should eat two to three meals daily. Conveniently, that’s the minimum number of human meals that owners will prepare in their kitchens. Having a designated feeding area for them is perfect, as it will naturally align with everyone else’s schedule in the home.
If you’re working with clients that have doors to the outside of their homes, they’re probably used to things getting messy when they bring their pet inside after playing. Since you’ll already be figuring out options for their sink, why not extend it to add a washing station for the pet?
Kitchen remodels are more popular than ever, and many consumers only know what they want once ideas are presented to them. If you put together niches and customizable ideas for your customers, you’re allowing them to design the kitchen of their dreams while your business stands out from your competitors.
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