Lead generation is perhaps the most significant part of running a business because it gets the money flowing. Every time you generate a quality lead, you get a shot at conversion, which brings revenues and profits to your company. It also gives you a loyal customer if your product and service are good enough. But most brands struggle to define a viable lead generation process. Even if they manage to put one into action, they end up taking a set-and-forget approach.
Leaving things to chance is the last thing you should do in an ever-evolving landscape where customers want nothing but the best. You must take a continuous improvement approach to your lead generation strategy to make the most out of it. The New Year is an ideal time to address the lags and improve the process for the better. Here are some easy hacks to ramp up your lead generation plan this New Year.
- Refresh your goals
The first thing you should implement to ramp up your lead generation plan is to refresh your goals at the end of the year. Every organization aspires to reach the next level, so the New Year is the apt time to set the tone for the coming one. You can create monthly projections of leads and sales and use them to strategize an actionable growth plan. A clear view of your future goals puts you in a better place to predict and plan. Remember to pay attention to where you come from and how your growth journey happened to establish realistic goals and expectations.
- Nurture existing leads
While looking for ways to get more leads in the New Year should be a priority, do not forget to nurture the existing ones. Everyone knows that onboarding an existing lead is far cheaper than bringing in a new one. Focus on the ones you already have because you can do more with less by retargeting them. You already know their expectations and pain points, so you can target them with personalized strategies. Of course, you must make all the efforts to push the growth of new leads, but never do it at the cost of the old ones.
- Maximize what is working
Another tip to improve your lead generation plan is to maximize what is already working for you. The good thing about focusing on your strengths is that you can achieve the desired outcomes without trying anything new. For example, outsourcing expertise from lead generation specialists is an ongoing trend because it saves companies from the cost of hiring and training in-house teams. If you already have a reliable partner for the process, retain them in the New Year because they probably know your target audience and competitors as well as you do. Conversely, consider looking for another provider if you are not happy with the results of the past year.
- Track the right metrics
Experts recommend tracking the right metrics as it helps you optimize the lead generation outputs with data-driven decisions instead of depending on sheer guesswork. The best way to fine-tune your metrics is by checking the areas where leads drop off and determining the potential causes for the decrease. You can identify the metrics measuring these elements and implement relevant strategies to resolve the potential problems. You can rely on lead tracking tools to keep an eye on the key metrics with minimal effort.
- Rework your funnel
Another valuable tip to improve your lead generation plan this New Year is to rework your conversion funnel. It enables you to make the most of the hard work investing in getting qualified leads for your business. As a rule, your funnel should be about the needs and wants of your customers. Remember that they hardly care about your history, brand, or newsletter. The only thing they want to know is whether you understand their pain point and have a solution to address it. Everything boils down to informative content that demonstrates the features and benefits of your product and the value it serves to your customers. Think of educating them through all stages of the sales funnel, instead of promoting your product and brand.
The New Year is the best time to improve your business strategies, including how you generate leads for your brand. A little effort can deliver impressive results if you implement these measures sooner than later. You can follow this simple checklist to start the year on the right foot and maximize leads and revenues for your business in the long run.
