Landlords do more than collect rent. The average landlord is expected to handle tenant requests, advertise their properties, ensure that necessary documents are up to date, conduct tenant screenings, and the list goes on!
While these tasks may seem easy, juggling them with your normal day-to-day activities can take a huge toll on you. So why not leverage technology to automate the process and ease your burdens?
In this post, we highlighted six ways to use technology to streamline difficult processes, save time, and improve your rental property business.
- Virtual Property Tours
Before the Covid-19 pandemic, companies operated in-house. However, in the thick of the pandemic, things changed. Meetings were done virtually and not in-person. And while this mode of meetings was common in many industries, the rental property industry wasn’t left out.
With the help of certain rental property technology, you don’t need to postpone plans or step out of your home to show potential tenants your property. With virtual property tours, you get to offer tenants a comprehensive view of your rental property without being physically present. And if they show interest in the apartment, you can schedule a physical inspection.
- Online marketing platforms
Yes, placing a hard-to-miss “for rent” sign outside your rental property may land you a few leads and potential tenants—the same as advertising your vacancy in the newspapers. However, if you only rely on those marketing techniques, you may lose out on the opportunity to get high-quality clients.
So, what’s the way out? Online marketing!
Below are ways to use online marketing to promote your vacancies and rent out more apartments:
Use online listing sites like Craigslist, Zillow, etc.
Today, potential renters turn to online listing sites when looking for a house. You can list your property on these sites by doing these things:
- Take photos of your properties
- Include a description of your property amenities
- Include information concerning the amenities in the local area based on your target audience
It’s important you deep clean your home before listing it. You also want to ensure that there are no damages in the home before taking pictures.
- Use property management software
Like project management systems, property management software helps landlords streamline the property management process. This software can be used to monitor income and expenses, generate and analyze owner reports, monitor maintenance requests, store important documents and automate recurring tasks.
You can also find tenants with property management software. And if you are having issues collecting rent, property management software can help you streamline the process while ensuring that you receive payment quickly.
- Leverage social media platforms
Social media platforms are used by 4.70 billion people, which is more than half of the world’s population.
Sharing your website and photos of your properties on social media platforms like Instagram, Facebook and Twitter can help you reach a larger audience, thus increasing your chances of landing a potential tenant.
- Get a website and use it to promote your properties
Don’t just stop at listing your apartments on popular listing platforms. You can also create a website and add your property listing.
Ensure you add your contact form on your website to make it possible for potential tenants to contact you. When the website is up and running, you’ll need to figure out how to drive traffic to it to generate leads and potential tenants.
- Leverage Project management systems
Project management systems are ideal for freelancers who want to improve their planning and scheduling. But landlords can also benefit from these systems. After all, they must monitor events, schedule meetings, appointments, etc.
There are many project management tools for each task. For example, you can use Google Calendar, which is free, to schedule meetings and events and get timely reminders. There are also tools that help you track tasks, communicate and collaborate. Overall, project management systems can add ease to your responsibilities.
- Consider smart technology
Do you want to attract high-paying tenants to your apartment? To achieve this, you’ll need to add modern gadgets to your properties. Here are some examples:
- Smart smoke detectors: These devices keep track of the air quality on your property and alert you if a fire erupts.
- Remote security cameras: These cool security devices offer a live view of your property from any location.
- Smart lighting systems: These devices allow tenants to control lights within the home via their mobile devices. Plus, they help tenants save money and energy.
- Monitor Online Review Sites
When we talk about review sites like Yelp, and Craiglist it has its pros, and cons. The cons being defamation of image by some people. However, there is a solution to that if you hire the right people. Learn more about this subject from this online defamation in Singapore.
Conclusion
With rental property tech, rental property owners or landlords can automate repetitive tasks, streamline difficult processes, and scale their businesses. In fact, landlords who leverage technology to run their business will often appear more professional than those who don’t, thus boosting their brand appeal.
