Live streaming has become one of the fastest methods of marketing that businesses can use to improve their visibility. Live streaming for years, was deemed an ineffective and a useless tool. This opinion has changed ever since the evolution of technology as different platforms have managed to flow with the times, including streaming services. Some of the most popular channels for live streaming have come from services that we love and use every day, such as Facebook Live, Twitter Live and TikTok Live, to name a few. Video content has become a massive part of any successful business, and if you don’t evolve, you will dissolve. Read on to find out why streaming content could be beneficial for your business.
Cost
The cost of streaming your own cost is so low that all you have to worry about is securing a strong internet connection and purchasing a camera with enough quality. Once you have secured this basic setup, all you have to worry about is allowing yourself time to actually prepare and do the live stream.
Behind The Scenes
A benefit of live streaming for your business is that you can give customers the unique opportunity to see what goes on behind the scenes. Consumers these days care less about the product and more about who are the faces behind the product. This can be traced back to the COVID-19 pandemic as people were encouraged to shop locally and with small businesses. Consumers want to know that they are purchasing from a business that holds high standards for themselves and are extremely ethical, all of which can be told/shown through a live stream. Businesses could also use OTT media services that will ensure that they are giving their audience a more enhanced experience.
Educational
When you are live streaming, you have the option of what you will be discussing and what you want to gain from the stream. For some businesses, they can choose to go down the educational route and start teaching them. This can be extremely beneficial for viewers as they are able to upskill themselves in an industry that they are clearly interested in. From a business point of view, this can be crucial as they are also stamping their authority within the field by naming themselves as the ‘’teachers’’. If you choose to hold an educational stream, then you are sharing useful information and knowledge that is valuable. These streams could come in the form of webinars, Q&As, how-to guides and/or seminars.
Community of Customers
Most streaming platforms are easy to use and allow people of all ages to easily join a community of customers. Some platforms are so forward-thinking that they have sections that allow customers to interact with one another, whether it’s comments or questions, they can speak back and forth. If a business continues to do this every day, it will soon find that they have forged a community of loyal customers who have built a relationship with one another. In this community, you can benefit as a business by asking them to follow your social media accounts and improve business engagement overall.
Events
If you’re attending an event on behalf of your company, the first thing you should consider doing is live streaming. This can be beneficial as your viewers are obviously interested in your industry, so showing them guest speakers and a generic overview of what the typical events look like in the industry is a great way to keep them engaged and excited to see more. If you are speaking at an event, this is also a great way to reach a much larger audience rather than just the audience that is physically in front of you. You can even introduce your audience to important people in the industry by asking them to say hello to the stream.
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