It can feel like nonprofits are everywhere. They’re in influencer channels, social media posts, independent blogs, and have found a home in most corners of the internet. However, you’re still only seeing a small fraction of the whole. Most of these organizations struggle to cobble together the necessary donations and manpower to effectively operate.
The successful few are adept at controlling their public relations and owned media to stay in public view. Or they’ve called on help from the right people.
The Blake Agency is among the top non profit PR agencies in the business. They’re experts at adopting brand identities and carrying them to the public. Backed by numerous case studies, reviews, and references, the Blake Agency is trusted by both for-profit and nonprofit clients across the continent. This article will explain the power of PR and owned media and how to leverage them to bring in volunteers and increase donations.
What is Public Relations and How Does it Benefit a Nonprofit?
Public relations is responsible for raising or altering the public view of an entity. Basically, its job is to make something more known or well received. It sounds similar to the purpose of marketing, as both are methods for communicating with consumers. However, marketing strategies often feel forced or insincere. The audience understands that marketing offers only a biased view of its product.
Public relations works around this problem by earning its place on platforms. While marketing ploys could buy an ad on a YouTube video, most nonprofits work within tight budgets. So, buying up enough ad space to affect community views isn’t an option. Instead, PR services like The Blake Agency pitch their product directly to third parties and drum up interest.
Similar situations occur when interacting with news outlets, social media influencers, and other corporations. Public relations borrows an audience’s trust in a third-party without the “purchased sincerity” that underlies most marketing strategies.
Nonprofits are particularly well suited for public relations strategies. These organizations are firmly rooted in communities and have the most potential for engaging in organic partnerships. The hard part comes in creating a strategy that chooses the best partners and creates content that these partners want to share.
However, it takes time to cultivate lasting partnerships. In the interim, one of the most effective strategies to quickly communicate with potential client bases is through owned media.
What is Owned Media and How Does it Benefit a Nonprofit?
Owned Media involves any marketing channels that a business control directly. Go to any large business’ site and you’re sure to find a dedicated blog, a link to social media, and an option to subscribe to an email campaign.
Owned media is a top priority for nonprofits looking to get more mileage out of a dollar. There is no cost for exposure because the business owns the medium. The only costs of owned media are the associated expenses with content creation.
The nature of public relations doesn’t allow for direct control over how third parties view your product. Marketing essentially purchases positive reactions, but public relations has to let the content speak for itself. Owned media puts that control back into your hands. You can post any form of media you want and highlight specific features and services.
The Blake Agency Combines Public Relations with Owned Media for Nonprofit Success!
Nonprofits can only thrive with a community of volunteers and donors at their back. Building up this community on a budget is a problem that stumps many business owners. While hiring a PR agency is an additional cost, it’s one that will pay off exponentially in the future. To gain more insight on how a top firm like The Blake Agency can drive your nonprofit to success, contact them at any time!
The Blake Agency is a top nonprofit public relations agency in Atlanta with case studies, reviews & references to prove it! They serve many clients with various forms of public relations nation-wide, focusing on quick results and high return on investment. Do you seek Nonprofit Public Relations? a Tech PR agency?, Retail Public Relations? or Franchise PR? If so, The Blake Agency is your #1 choice!
