If you are launching a new business right now, then the chances are that you have spent at least the last sixth months to a year keeping an anxious eye on the news. You will have been intently focused on the business markets. You will have been tracking the government’s Coronavirus restrictions, and wondering if the staff shortages due to Brexit are going to hit your company.
It has been a gruelling eighteen months as we have gritted our teeth through the pandemic, but things are starting to look a little brighter out there. It does finally seem as though a new business could have a better than fighting chance at succeeding, but it is always a good idea to look for additional ways to better your odds. Here are a few hacks that you might not have thought of.
- SEO is Your Secret Weapon
When it comes to getting your brand out there, it always pays to be proactive. You need to be out on social media shouting about what it is that you do and why people need to know about it. You need to be thinking about digital marketing. You need to be thinking about the different forms that an announcement could take, from desk drops to emails.
But in amongst all the excitement of your launch, you should not forget about just how big an impact good SEO practice can have. Good SEO is not just about putting a lot of keywords in your content, it’s about creating expertly written and accessible material that is relevant and up to date. Google also factors in user experience in their rankings, so time spent working on your website is time well spent.
- Find Ways to Make Life Easier
When you are launching your own small business, you are going to be flooded with things to be worried about. This is especially true in the early days when you are still trying to find a foothold. With that in mind, you should think about what technology you can use to take some admin duties off your plate. Ask yourself if investing in some AI tech for, say, customer service, could free up valuable time. Would hiring a social media specialist give your business that much needed boost?
When it comes to managing your employees, there are always going to be some things that are going to need you to roll up your sleeves and get involved, but benefits and information should not be one of them. An employee benefits platform for your workplace will allow them to keep tabs on their benefits and update any information as and when they need to.
- Don’t Be Afraid to Embrace Lockdown Lessons
When we all started going through lockdowns last year, a lot of businesses were forced to take a step back and think hard about how they did their business. Could they give up the office permanently? How could they attract local custom when there was no real-life footfall? As we move into a future that is still really quite uncertain, new businesses launching right now should embrace the lessons that existing businesses had to learn the hard way.
Don’t rush into an office space when so many workers are saying that they don’t want that. Don’t be shy about showing your personality on social media and proactively finding potential customers and clients. We may never go back to the old normal so why not use the benefits of the new one?
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