The key to longevity and profitability for any business is the nurturing and subsequent expansion of its customer base. Now, more than ever, businesses, regardless of industry, need new customers to build their capital up again after the devasting pandemic.
Here are the most effective and relatively affordable ways to increase the customer retention levels of your business as well as enticing new customers to your products and/or services.
- Increase the Eco-Friendly Nature of Your Business
Concern for the environment is a responsibility that every educated, conscientious person experiences. An eco-friendly business ethic is increasingly climbing the ladder of the list of reasons why potential buyers would select one business over a competitor.
The easiest and altogether most cost-effective way to turn your business into a more environmentally friendly one is to always use and subsequently recycle every paper product across your company. Even in this modern age of technology, paper is still the number one most used product in business throughout the United States, and therefore, if every business made the move to recycled paper, this would make a substantial difference. You can make many simple and quick changes to your business to demonstrate to your customers your commitment to the environment.
Furthermore, once you make the move to increase the eco-friendly nature of your business, you must ensure you publicize this fact on all social media platforms as well as in any printed leaflets and catalogs, not to mention your business’s main website.
- Outsource Your Call Answering Services
There is a plethora of sizeable advantages to outsourcing your call answering services, but the most significant one is the substantial increase in the levels of the customer service you provide, which leads to the overall customer satisfaction levels of your business also growing.
Hiring a professional, established, experienced, and based in America virtual receptionist service, such as http://www.virtualheadquarters.com, will transform your business into twenty-four hours a day, seven days a week company. When customers are searching for the type of products and services you provide, they will be able to have any inquiries or issues they have dealt with effectively and immediately, rather than having to wait until your business premises are open the next day.
- Involve Yourself in the Community
As a professional and experienced business manager, you will undoubtedly have a wealth of knowledge pertaining to your particular industry, and therefore an exciting and relatively simple way of engaging with potential new customers and clients is to involve yourself in the local community.
Attending, or even hosting, a networking event would be a fantastic way of publicizing your business and what you can provide for potential clients and new customers, as well as making strong business connections with competitors within your field. Where possible, perhaps consider donating some products to local charities and competitions, which will naturally build up respect and affection for your business within the community.
- Introduce a Customer Loyalty Program
One of the most proven to be effective ways of increasing a customer base is to implement a customer loyalty program with corresponding incentives and rewards.
The introduction of a customer loyalty program will increase the levels of customer retention as well as enticing new customers to use your business and buy your products. Such programs also afford you the opportunity to build a more personal connection with your existing and regular customers, which will encourage them to stay with you for all their needs for the long term.
- Utilize Social Media Platforms
Social media is fast becoming the most influential way to publicize your business and subsequently increase sales.
Logically, therefore, it is strongly advised that you ensure all your social media accounts are uniform in terms of aesthetic, promote your brand name, strapline, and logo, and are regularly, multiple times a day, updated with new content. It is crucial to tailor your usage of your platforms to the products or services you provide. For example, if your target audience is young women who are heavily into fashion and the latest trends, it is advisable that you be most active on Instagram and Pinterest.
SEO, short for search engine optimization, plays a significant part in the successful reach of social media, so ensure your posts all contain keywords and hyperlinks to particular products or services embedded within the content. Social media is all about personal engagement, and therefore your content should be informal in tone and be as personal and communicative with your audience as possible to increase the chance of audience creation to your business.
