If you are about to open a new restaurant or are simply looking to revamp your menu, you know that uniqueness is important. This is because there are hundreds of other dining establishments in your area. Thus, you need a good hook to lure patrons into your restaurant and to keep them coming back for more.
If you are curious about how to select items for your menu, then this is the resource for you. Here are all the guidelines that you need to create a menu that is both distinctive and delicious. Here is what you need to know:
- Consider Your Brand Image
Every restaurant wants to be known for something. What brand image do you want to project? This could be luxury, authentic cuisine, innovation, or good old fashioned comfort food. Before you come up with or change your menu think about the kind of image that you want your food to project. Then, come up with a list of dishes that will do just that.
It is important to not go overboard with this. Consider your kitchen’s capabilities and come up with a number of dishes that you know that they perfect and put out every day. Keep in mind, it is better to have fewer dishes if it means that you can make an impact with each of them.
- Stick to Certain Fundamental Ingredients
Another thing to think about when coming up with your menu is the ingredients that you will be using. Since food waste can end up costing you quite a bit of money, have dishes that can utilize the same ingredients in different ways. Or, use different parts of food for different dishes.
- Put a Spin on Old Favorites
You shouldn’t try to reinvent the wheel with your restaurant menu. The reality is that people find a great deal of pleasure and comfort in the dishes that they know and love. However, they may not necessarily consider this when selecting a restaurant.
This is why one of your safest bet is to put a new spin on old favorites. Think about it – one of people’s favorite foods to savor is hot sauce. It goes great with fried chicken, eggs, and everything in between. So, rather than replacing an item like that, why not consider coming up with the best custom branded hot sauce for the menu. This way you tantalize people’s taste buds while still staying true to what they know.
- Think About What Patrons Want
Every generation looks for something different with their restaurants. The younger people, for instance, tend to be invested in health and sustainability. Therefore, you could make it a point to offer dishes that you utilize local produce that is sustainably sourced. Ensuring that you are in line with your customers increases the chances of your fare being a hit with you patrons.
These are the main tips that you should be paying attention to regardless of whether you are coming up with a new menu or simply look to update your old one. This advice can help you decide what is just right for your restaurants and your customers.
