With so many different products in the market, businesses can no longer think about packaging as plain boxes with brand identification on the front and the package contents on the back. Packaging has proven to be a primary sales drive for businesses that do packaging right. Below, we will look at how packaging helps drive and increase sales, online or otherwise.
Premium Packaging Can Lead to Recurring Customers
Memorability is one of the best ways to attract repeat customers. People are a lot more likely to purchase a product they can remember than one they cannot. Therefore, the additional expense of customer packaging is worth it considering the fact that it will help your business remember your product and be a lot more likely to seek it out.
A great way of doing this is using seasonal product packaging designs. These packaging designs should not only be memorable, but intriguing enough that existing customers will start anticipating what packaging designs are coming next. This works very well for businesses that use ads and social media to market their products. Since customers already recognize your packaging designs, ads and social media posts featuring these products are a lot more likely to catch their eye, thereby increasing conversion and sales.
Help You Build a Brand Identity
Packaging can say a lot about your brand as it is usually the first experience people have with your product. People view packaging as part of the product experience, with the packaging and its design telling a story or saying something about the brand before customers try your product. A great example here is subscription boxes. Customers can know what to expect, what to anticipate, as well as what to think about your business and brand from the packaging. Hence, brands should invest in creative custom packaging that conveys their desired message and attract customers’ attention.
Customers Appreciate Useful Packaging
Most customers make purchase decisions in a few seconds. They do not put too much thought into a product beyond how the product looks, what it contains, as well as how useful the packaging material is, especially one they are buying for the first time. Intelligent packaging is where a packaging design or feature solves a problem beyond just being a product identification feature.
For example, scuff and moisture resistant labels and packaging can help a product remain fresh for longer, thereby playing a role in prolonging the freshness of a product. Businesses like Pro Motion Industries manufacture cool packaging concepts and packaging that not only solves a problem, but that is also a canvas for your branding, graphics, and content. This way, the business gets the benefit of having their product noticed by customers and customers get the benefits of having products in useful packages.
It Helps Merchants Move Your Products
Lots of businesses have merchants selling their products on their storefronts. These businesses rely on these merchants to help them increase sales. Poor or bland packaging can hurt both the primary business as well as its merchants by making the products too generic and uninteresting. Great packaging can have the opposite effect, being a sales drive for both the primary business and its merchants.
Packaging plays a bigger role in driving sales than most people realize. Customers make purchase decisions in seconds, and you want your product to be the one that ends up in their homes. Useful, interesting, noticeable packaging that stands out can help with this.
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