Supporting a new website is an exciting time for your business. You’ve done all the hard work in constructing your unique pages, and you’re looking forward to seeing how consumers interact with the brand new content and product listings pages you’re designed. There’s just one catch: you’re not getting many visitors through to your website. With few web visits, you’re not going to make the most of your flashy new website – so now is the time to think carefully about how you can attract traffic to your website, using some of the tips outlined below to usher more web users onto your unique URL.
Use Paid Adverts
One of the ways that you can quickly direct traffic to your new website is to pay for advertising. This might be part of your larger website creation budget, or you can hand this responsibility over to your marketing department. In either case, you should consider some of the tried-and-tested web marketing methods to advertise your new website.
Pay per click is one of the most effective methods, helping you to show your advert to thousands of web users, only paying for their attention when they actually click through to your business site. Talk with PPC marketing agencies like Made by Factory to understand more about how this works, and how you might see up to a 150x return on your investment when you buy PPC adverts.
Using Social Media
If you’re able to create a buzz around your brand, and the release of your website, then you’re going to naturally see more visitors come to your site. Have you announced to your social media audiences, and to your email subscriber lists, that you’ve been working on a new website? Have you worked hard to build the hype about the release date of your website? Here are some ways in which you can do that:
- Offer a coupon to the first 1000 visitors to your new website
- Create a digital launch party, where games are played, and consumers can interact with your brand
- Make a month-long fire sale on your website, which reduces all items and encourages people to your new site
All of these options should be considered if you’re looking to attract new visitors to your website.
Get Featured
If you’re a local business, it’s worth contacting local publications about your new business website. They may be likely to publish articles about your business, helping you to be seen by more people. On a national level, the same can be said for the national newspapers and publications – if you can help writers find an angle, they may well cover your story of opening a new website.
This ultimately boils down to PR and press release writing, which you can hand over to your creative copywriter to see what they can come up with. By having your business noticed in the pages of journals, magazines, and newspapers, you’ll find that your brand is trusted by those who come across it in the print medium.
Boost traffic to your new website with these helpful and speedy tips.
