Dropshipping is certainly one of the best choices of business model for new business owners who are looking to get into the eCommerce industry. Dropshipping stores are easy to start, low cost, and lower risk compared to other eCommerce models. And, Google Trends reveals that over the past few years, search interest points in dropshipping have risen dramatically, leading to a rise in dropshipping companies such as Dropship Direct and Doba. Starting your own dropship business has never been easier, with apps like Oberlo that allow you to really streamline the process or Pintful, where you can design and dropship unique products. But, what do you need to know before you launch your store?
- Pick a Niche
All good eCommerce stores started with a narrow niche, even if it’s broadened over time. Take Amazon, for example – the most successful online store in the world where you can buy anything and everything, but when it started, it had a very narrow niche of online books. Narrowing your focus is key to success when starting a dropshipping store since being too general will prevent you from focusing closely on your target audience or building a relevant brand, both of which are key to building trust. Consider where your passions are and research industry trends to find a niche that contains products that are popular and easy to dropship.
- Choose the Right Supplier
While dropshipping means that you don’t need to buy stock or hold product inventory, bear in mind that ultimately, the products that you choose will be a direct reflection of your brand so it’s good to be picky when choosing a supplier. The last thing that you want is your brand reputation to be damaged because of them. Check all the details of potential suppliers, explore the product options that they sell, and read some reviews to make sure that they are credible and get a feel for what working with them is like.
- Invest in a Good eCommerce Website
While dropshipping is a business model that makes it easy to cut corners and reduce cost when it comes to selling products, you shouldn’t be doing the same for your online store. The customer experience goes a very long way when it comes to building a strong reputation and trust, so choose an eCommerce platform with a good reputation for dropshipping. Make sure that your website design is well thought out, easy to navigate, and include a secure checkout so that customers are at ease when it comes to entering their payment information. Since more and more customers are shopping on mobile, it goes without saying that your site should be responsive.
- Focus on Customer Service
Great customer service is a dropshipper’s best friend. Providing excellent service to your customers is what’s going to make you stand out from the crowd and successfully beat the competition in your niche. Make customers feel valued, respected, and listened to throughout the process to ensure return visits.
If you want to start your own business, dropshipping is an excellent eCommerce model that anybody can start. Keep these tips in mind for a successful dropship store.
