Are you in the final stages of setting up your restaurant business? Are you unsure about how to promote your eatery and draw people in? If the answer is ‘yes’ to both questions, you’ve landed on the right article. Below you fill find useful information about how to generate a huge splash with your restaurant launch.
Oh, and even if your business isn’t going to be in the food industry, the following tips are still well worth taking into account.
- Be Unique
As with any business, there’s no point launching a restaurant which simply mimics the competition. You need to offer something different — something your eatery will be known for in the local area. This will give you a better chance of succeeding.
Take New York, as an example. Do you know how many restaurants this famous city contains? Over 25,000. That’s a lot of competition, and that is putting it lightly. For further evidence about how fierce it is to operate an eatery in this area, it is reported that approximately 70% of restaurants in NY close within three years of launching.
Even if you’re planning to set up shop in a quiet market, it’s important to do your research. You might dream of operating a pizzeria, but if your target area already features multiple Italian restaurants, what are you offering that the competition isn’t already serving up? Carve out a niche and stand out from the crowd.
- Have a Launch Event
To have a successful launch, you need to create a buzz in the local community. One way of doing this is by having a launch event. This could include a mix of food, entertainment, music, and even celebrity endorsements. The more effort put into the launch, the more people it will draw in.
Going back to the Big Apple, as an example, you could enlist the expertise of a local New York PR agency. They will have the necessary contacts and knowledge to guarantee your restaurant is in front of the right members of press. If your website then lands in the right newspapers or websites, it will gain massive exposure from the launch event.
- Design That Grabs Attention
Picture this: you have two restaurants standing side by side. One is a traditional establishment. No bells or whistles. It simply features its name above the door, and the interior is welcoming yet unassuming. Next door, however, is a restaurant which is painted in bold colors, and the interior features a garden centerpiece complete with a koi pond.
Which one do you think your eyes will be drawn to first?
Of course, there is a limit you don’t want to surpass with a restaurant’s design. You don’t want it to be too garish — this will end up scaring off customers. Strike the right balance, however, and you have something which is both unique and eye-catching.
This aspect also shouldn’t stop with the restaurant décor. From your logo to your flyers, the design philosophy should filter into everything to create a consistent brand message. Just remember: style should never overtake substance. Innovative design might draw customers in, yet it’s only quality food which will keep them coming back for more.
