Have you been following the top keyword research buzzwords and trends for reshaping your website content optimization? If yes, you are probably aware that regardless of the nature of your content marketing strategy, you require the right and most appropriate keywords to fuel your website. Here’s why you should invest good time and resources in inadequate keyword research in 2019.
The Role and Importance of Keyword Research
Keywords play a vital role in the success of any digital marketing strategy. The right keywords give the desired information to marketers to assess what their targeted audience is curious to know. Blake Davis from Digitrio.com.sg explains that redefining your keyword strategy is one of the first steps in successfully redesigning your website. Keywords are equally helpful in monitoring competition; they enable digital marketers to come up with innovative and consistent content ideas.
With the rising importance of keyword research in today’s digital era, the approach to how keywords are found and inserted has changed dramatically. Keyword research tools have become more complicated and advanced than ever before. They are churning smarter results and enabling website content to notch higher search engine rankings with minimal efforts. Because of these positive changes, the web has started becoming a better place to explore and use the content.
SEO Keyword Research Trends to Follow in 2019
Of late, there have been several changes in the SEO world. Trends are changing quickly and more innovative keyword research concepts have become an order of the day. This, in turn, has led to big changes in the ways in which digital marketers brainstorm, think, conceptualize ideas, create, and optimize website content. These trends are paving the way to success for companies choosing to redesign their websites.
- Being on top is just not enough
In today’s scenario, being on top of Google results or that thrown back by Yahoo!, Bing, and other search engines does not seem to be enough. Questions pertaining to the worthiness of making it to the top are meeting raised eyebrows and apprehensions. The answer lies in the impact that search engine results are having on visitors and prospective customers. It’s a fact that the going has become a lot more complicated for website owners than what it was just a few years ago. Lesser visibility is being provided by the results attributed to search engines. This point has to be factored in when you are building the strategy for your keyword optimization processes.
- Click-through rate to Get to Google’s Top Position
As per experts in the field of digital marketing, the share-of-click numbers have become lower than what they were earlier on. They are attributing this change to the multiple changes that have been introduced and implemented rigidly by Google with respect to its search engine pages. While there are many tools that depict the search volume for specific keywords, it becomes difficult to ascertain the click volume. It’s quite evident that not all search results are clicked upon by those who’ve been looking them up with valid keywords.
Ahrefs performs as one of the most popular and commonly used keyword research platforms. It gives interested users the total number of clicks attributed to any given set of search engine results. In order to get the right returns from Google search engine pages, it’s important to make accurate calculations and invest in adequate keyword research metrics – as provided by experienced digital marketers.
- The Search elements of Google
Google has left behind its popular 10 blue links quite a long time before. Now, it is common for the SERP to incorporate shopping results, local packs, featured snippets, and other metrics that cater to users’ clicks and attention. Given these changed attributes of Google, you may want to learn the method for calculating the number of clicks search results that your redesigned website may receive from Ahrefs. An interesting way of getting this underway is by searching for popular keyword phrases in Google. This will help you determine the number of clicks that are being stolen away from the organic results targeted for your website.
Keyword Research and Optimization
In today’s Internet era, you will not get where you want to be by focusing on top search engine results alone. Your goals should be set on the basis of the new and other opportunities that are available for the SERP of your prime keywords. You may want to reach out to experienced professionals in the domain of keyword optimization and research to attain your goals, right away.
