Budget is one of the biggest concerns for small businesses. They need to spend and invest every single dollar smartly, whether it is on product development, promotion or any other business expense. With this constraint, digital marketers must think twice before spending on paid strategies such as Google Ads. At the same time, not doing so may slow down their growth. Thus, it becomes important to understand the feasibility of these paid ads for small businesses. After all, you would want to spend your money only where it matters. Here are some reasons why small businesses should not cringe at this expense and surely integrate them within their promotional plan.
- There is no minimum investment
The best thing about Google Ads is that you need not make a minimum investment. You can start with a minimal amount that you can spend comfortably. Gradually, you can increase the spending once you start getting results and feel confident enough with the strategy. While you need not topple your budget, your risk is also smaller. These factors are extremely important for small businesses that can face disasters even with one wrong move.
- You only need to pay for results
Another reason why Google Ads are ideal for startups and small businesses is that you pay only for what you get. The ad will cost you money only when you get results in the form of clicks by users. This strategy is a form of pay-per-click advertising and the name itself indicates how it works. A campaign that is set up correctly with the right keywords is sure to fetch you clicks that generate qualified leads for your business. So, these ads are worth every penny spent!
- Google Ads follow a targeted approach
As a small business, you would want to hit the bull’s eye with every strategy you follow. With Google Ads, you get the advantage of reaching out to your target customers rather than just advertising randomly. Ideally, these ads are designed on the basis of an in-depth understanding of your target audience and their intent. This means that you will be able to strike a chord with the audience that is most likely to convert.
- Retargeting comes as a part of the deal
Retargeting is a strategy that focuses on targeting the users who once accessed your website but left without converting. Essentially, these are the people who were interested in your offering and still may buy if you pursue them. Google Ads empowers you with a smart marketing approach as you can use them to repeatedly nudge and remind the users who are most likely to convert. The strategy lets you follow them online and show the ad on the sites they access.
- They enable you to capture the micro-moments
The secret to selling online lies in capturing the micro-moments when the customers buy at the spur of the moment. This is important for small businesses that want to grow their sales with minimal efforts. Google Ads enable you to do so because they appear at the perfect place and perfect time. You can leverage them to your advantage with both new and retargeted customers. So this is one opportunity that no small enterprise should miss.
- You get the advantage of location-based advertising
While Google Ads, you get the advantage of running locally targeted campaigns for your business. This again is a big benefit for your small-sized businesses because it lets you narrow the reach on the basis of geographic location. You can select specific countries based on your products and target demographics. Further, you can even come up with contextually-designed campaigns. Moreover, this strategy can support your physical storefronts as you can show the ads and attract the local audience.
- The performance of campaigns is measurable
Another reason why Google Ads are a smart investment for small businesses is that their performance is easily measurable. Unless you are able to measure the results of your efforts, you may end up wasting your budget. Google Ads come with built-in capabilities for tracking and reporting the Return of Investment (ROI) of the campaigns. This enables you to identify the gaps and take measures for addressing them. Even if your business is small, you can still make your campaigns more effective and result-oriented with them.
Considering these reasons, Google Ads come ahead as an amazing advertising tool for all businesses, including the small-sized ones. This means that you should invest in them, even if your promotional budget is limited. They are capable of unlocking new opportunities that you may not even have imagined.
