Your brand stands for everything you do in your business. An attractive brand can generate significant value for many years to come. Which is why it is important to maintain your brand quality and, more importantly, attract interest to you brand.
Finding ways to bring more attention to a brand can be difficult. However, this task is not impossible. It simply requires thinking outside of the box, and following are four ways you can market your brand today and generate interest.
- Vehicle Wraps
Imagine advertising your business every time you get behind the wheel of your car. Doing so is easy with the help of vehicle wraps. This is a great way to expand one’s audience because thousands of people will see the vehicle each month and remember the brand name. Furthermore, the wrap helps to protect the vehicle’s finish, making it easy to sell the vehicle when it is replaced or no longer needed. Visit DesignBrandPrint.com for more information on this and other unique marketing ideas.
- Try Before You Buy
Numerous companies now ship a box to a customer’s house on a set schedule with suggested items for them to try before they buy. Forbes reports 15 percent of online shoppers have now taken advantage of a subscription service of this type and the number only continues to grow. However, many companies don’t have items suitable for a subscription service.
Take a jewelry store for example. People don’t buy new watches or diamond rings every month. To overcome this problem and allow consumers to try before they buy, allow the shopper to pick three items he or she is interested in. Send them replicas of these items in the mail so they can get a better idea of the product and its value. Set a time limit for them to compare the items and return them. The customer can then purchase the product he or she most liked, and the company deals with fewer returns from dissatisfied consumers.
- Thank Customers
Randomly select customers who have made a purchase recently and provide them with a special discount or another gift. For example, choose ten people who have made a purchase in the past month and send them a $10 gift card. They won’t be expecting this item and will tell their friends and family when they receive it.
Another option is to choose a certain number of people and provide them with a deep discount on one or more products. For example, a knitting store may choose to pick five people who have purchased knitting needles in the past month and gift them with a deeply discounted project kit made using the needles they purchased. The ideas are endless when thanking customers so look for ways that truly benefit the customer and draw attention to the brand at the same time.
- Collaboration
Work with other companies to promote multiple products at the same time. Colgate successfully partnered with an ice cream company to attract more attention for both brands. The company did so by providing ice cream sticks in the shape of a toothbrush. When the person finished his or her ice cream, he or she was reminded to brush their teeth to keep them clean and healthy. Both companies win in this type of situation. The ice cream company got a marketing gimmick and Colgate reached more customers. Try to find unique ways to partner with others to generate interest in your brand with the help of companies that aren’t direct competition.
Attract new customers with the help of these ideas. Don’t stop here, however. Continue to find new ways to promote the business using unique techniques, such as offering car decals or a reusable shopping bag. These and numerous other items help brand the business again and again so they should never be overlooked.
