When we are trying to create the best business we possibly can for our customers, it is important that we always keep them in mind at all times. The customer is the heart and soul of a business and they are an integral part of us being able to build a great brand and a successful business. Today we are going to be looking into some of the best ways that you can build a great relationship with your audience and one which will last for years and years.
- Make an app
The first thing you can consider when looking to make a good impression with your audience is user experience. User experience is something which will give your audience an impression of you from the first moment they come into contact with you to the moment they receive a product. For example let’s think about being a customer approaching 2 different brands:
- The first brand is a company who has a light and friendly tone on social media and who has an informative and clear website with an application for people to download to make the process easier.
- The second is a smaller business who had almost no social media presence along with a basic website with not much information about the company, and they require payments only through PayPal for their clothes.
Which brand would you choose?
We can all agree the that first ran is doing a much better job at showing the public they are to be trusted because they leave their personal information clear to see, they are active on social media and happy to engage with fans, and they have an application with single sign on so that customers can have their own account. This is why it is a good idea for you to think of your user experience when creating a structure for your brand because every little step of the way counts. Creating an application for yourself might just be the best idea of all when thinking of how to make your brand stand out.
- Engage them
When you are trying to come up with a plan to market your business your first port of call should not be views even though that’s what you are told. The most important metric you can measure when marketing is engagement because this represents your connection with real people. It is important for you to take the time to engrave and talk to your customers because they will appreciate it and they will be more likely to choose your brand as a result.
When working with business it is important to remember that people like people and they will always try to speak to real people rather than a robot or answering machine.
- Let them get up close
If you are looking to build a list of clients who will be loyal to you for years and years to come it is important that you consider first hand experience. When planning what to do with your clients it is a great idea for you to think about face to face meetings and opportunities to connect. Think about the ways in which you can engage in a tangible way with your clients. One of the ways you can do this is to organise or go to an event in your local area where people can come to meet with you and speak to you face to face. This can be a great way to solidify professional friendships.
- Understand their relationship with you
When trying to adapt to the best way of providing for your customers it is incredibly important for you to think about how you can understand their relationships better. Every single one of your customers will have a different way of engaging with your brand and therefore a different relationship with it. It is important for you to think about how to understand which posts and which parts of your website customers engage with the most. In comes Crazy Egg, which is a site which will tell you which parts of your website are the most popular and this can make a big impact on the content you produce and the marketing tactic you take in the future.
- Use influence
One of the best things you can do as a brand in the modern day is identify influencers within your customer database and use them to get more business for yourself. If you have seen that someone who uses your products has a lot of influence online and has a blog; you can offer them a deal. You can allow them to either gain a discount off products or a free product as long as they share this with their followers and make you look good as a brand. This is known as affiliate marketing and it can be a handy trick to use at all times as a brand.
- Provide value
It is more important than almost anything as a brand for you to provide actual value to your customers. When it comes to creating the best content for your audience to enjoy, you need to bear in mind that your brand should feel more rounded than constant promotion of products. Make sure that you always think of new ways to add value and educate your audience. This can be done in small blog posts or pillar pages on your website and it can be a wonderful way to gain exposure and gain new customers.
- Make them feel special
Always try to make your customer feel like they are the only customer in the world. As we go back to our earlier point about user experience, we can think about customer service and the way that we provide for our customers. The best thing you can do for a customer is make them feel special and unique because they will feel a greater connection to you and they will be much more likely to come back and do business with you in the future.
