In the modern hustle of entrepreneurship, small business owners everywhere find themselves with an age-old dilemma: there simply isn’t enough time in a day to get everything done. This often results in having to choose between quantity and quality of fundamental aspects of your business model. But what if you didn’t have to choose? Not enough business owners take advantage of outsourcing key elements of their company to achieve higher-quality, professional work while also giving themselves the time to focus on their strengths. Here are three ways outsourcing to the pros can actually boost your business.
- Technology Services
One of the most efficient ways to keep your company running smoothly is by outsourcing your tech. Hundreds of valuable work hours are wasted every year by assigning unqualified employees to set up new computers or keep track of software license renewals. A much more efficient use of resources would be to research IT consulting firms to cover the day-to-day basics of data security and information backup and invest in managed IT services that will take care of getting you the right software licenses and hardware updates. Even outsourcing your printer and computer maintenance can make a huge difference in your team’s productivity.
- Social Media Marketing
While it may seem like a good idea to have your youngest intern handle marketing on social media, hiring a web specialist can actually help your company’s online presence become more professional and attract more clients. You can pay for 100 billboards across the country, but if you don’t have a company website or if your online presence is behind the curve on social media platforms such as Google, Yelp, and Facebook, your business will miss out on potential customers.
- Finance
Another area to consider professional help for is finance. Depending on the size of your company, payroll can take up an inordinate amount of time, especially if your company doesn’t have a dedicated payroll specialist on hand. Investing in payroll services is a major step to consider. Accounting and bookkeeping services are also a plus for small businesses, especially when it comes to preparing in advance for tax season. While it may not be something you think of as a major priority right now, hiring qualified individuals or reputable companies to keep your ducks in a row can seriously eliminate major headaches during potential audits and prevent harsh tax penalties for incorrectly filing payroll or sales taxes.
While it’s important to be versatile in your abilities to function as a company, there are some things that are better handled by the professionals. Investing in your company today by valuing your employee’s time can significantly improve productivity and your long-term bottom line.
