Participating in a trade show can be a great way to boost your businesses revenue and create new contacts. Creating a space where potential customers can engage with your business has consistently shown to benefit the bottom line. People want more than professional interaction; they want to form a professional relationship.
Creating an engaging trade show booth can be difficult, so here are 5 tips to build an exciting and appealing trade show booth.
- Keep It Simple
Trade shows are a great way to put your business into the spotlight, but too much flash can leave your business looking a bit tacky. Yes, it might be tempting to gather a large crowd with free cookies, but this does not necessarily translate into sales. Real clients may be put off by flashy or salesy gimmicks, so it is best to keep it simple.
- Stay True to Your Brand
Make sure your trade booth connects with your brand in a clear and meaningful way. A booth that has nothing to do with your brand may confuse or turn off potential interest. For example, an engineering company offering a build your own robot workshop would lose clients interest. The only thing they will remember when they go home is how cool their robot looked, not your brand or company.
Remember, one real investor is better than 100 good experiences!
- Commit Yourself
There is nothing worse than a hastily prepared trade show booth. It looks sloppy and has the potential to turn away clients. An airline booth that is giving out paper airplanes is sure to be mocked trade show goers; from a distance.
Make sure your marketing team is onboard with the project. Schedule meetings with your team and develop a plan many weeks in advance to avoid last minute confusion. If you and your team find yourself unprepared on trade show day, it might be better to call it off rather than embarrass your brand and risk turning off clients.
Taking time to consult with your marketing team can go a long way to building a perfect trade show booth!
- Choose a Quality Company
Many companies offer trade show booths but finding the right one could mean the difference between a successful trade show and an unsuccessful trade show. Avoid tacky and unprofessional trade show displays by doing your research. I would recommend using ExpoMarketing, a company that offers quality custom trade show displays. ExpoMarketing offers displays for businesses of all sizes and will work with you until the very end to ensure that you are satisfied.
Your brand deserves the best. A well thought out booth shows to your potential clients that you are serious without saying a word.
- Be Welcoming!
Make sure to invite your prospects in with a smile. Choosing people that are personable and friendly is essential to make your potential clients feel welcomed. It is important to be able to have a good sense of where the conversation is going and know when to break it off and when to continue.
Creating a welcoming space is also important when designing your booth. Try to avoid large tables in front of your booth. No one wants to feel like they are on the spot!
An experienced trade show booth company will help you make your booth a welcoming place!
Conclusion
Trade shows are a great way to get your brand out there. If done correctly, a trade show can be a financially and socially rewarding experience. In today’s competitive economy it is essential to get the edge over your competitors in any way possible, and a trade show may be the answer for you.
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