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As leaders in the beauty industry, we as estheticians, massage therapists, and spa owners decide what products our clients use. Our recommendations go a long way with our clients, and we need to be sure what we recommend works for them, as well as us. That might seem counter-intuitive because, until now, we have had to decide between quality and profit margins. Fortunately, it doesn’t have to work that way anymore. We can still serve our clients and keep our brands thriving and growing.
Private Label Skin Care
It seems easier to work with a brand to resell their products in our own spas and salons. They are brands we know and trust, but we still have to sell our clients on the name, the ingredients, and ultimately, the outcome. With a private label skin care line, you can sell high-quality products (that you love and trust) at a profit margin of your choosing. You’ll still sell your clients on the quality and ingredients, but it will have YOUR name on it. That’s a name they already love and trust.
Getting Started
It might seem difficult to source a manufacturer, check for quality, design the label and packaging, and go through all of the steps that a much larger business would have to do, but Onoxa does all of that for you. They cut out that extra work and offer you high-quality, affordable products at wholesale costs. Since it is a bigger risk to get started on your own skin care line, they offer sample products, small orders and no commitment. That way you can experience the quality for yourself and decide how much you can and want to sell as your brand on your own terms. Choose from an array of products such as night creams, serums, oils, moisturizers and more. You can also choose what products would work best in your market, whether it’s anti-aging, repair, or skin cell renewal.
Branding
Perhaps the biggest draw to a private skin care line is creating your own imaging and branding. In the current market, it’s incredibly important to stand out and be consistent. People can recognize brand images in less than a second when they’re scrolling through social media. It’s a good idea to make sure your branding fits the vibe of your spa or salon’s physical location, but there are also studies that show certain colors can help influence a customer to buy. do some research and make sure you and your customers still love your branding in years to come.
Selling
You’re already an expert on selling the products you promote, so just keep doing what you’re doing but with your own high-quality products. Display your products in your lobby or waiting area where clients can browse and sample while they wait for their service. Encourage your receptionist (if you have one) to talk about the benefits and any sales you might be running. Show clients that you love what you sell. Your endorsement will go a long way with your clients.
