Want to make 2019 the year your business really takes flight? Well, you don’t need a large budget to start making changes that will help your company realize unprecedented success. Indeed, there’s no time like now to take a good, hard look at the ways you’ve been doing things for the past year and make the effort to evolve.
Here are four ways that you can improve your business in 2019.
- Enhanced Marketing
You might have the basics down — a website, a social media and a local presence — but don’t stop there. Enhance your marketing efforts by moving away from selling and more toward creating a relationship with your followers. Instead of always posting about your current promotions, start using excerpts from reviews and testimonials. You can share those with your subscribers in your email newsletter or on social media platforms.
Additionally, try to help your customers solve their pain points by providing useful information about the issues they face. For instance, if you own a hiking equipment company and one of your followers posts a question about the best gear for a hike in the rainy Pacific Northwest, talk to them about what to expect and explain why they might want to buy a waterproof cover for their backpack.
- Redefine Your Offering
Next, look at what you sell and see how you can add value to your customers. One common method is to bundle products that many people buy together (like backpacks and waterproof covers). You could also offer a topical discount. So, give that PNW hiker a special price on the backpack cover, or bundle it with a trail guide for a discount.
Alternatively, see if there is a way for you to offer your customers high-quality products for the same price or improve customers’ overall brand experience. If you offer a professional service, consider continuing education or take steps to increase your knowledge of your industry, market or subject.
- Record and Analyze
Once you have established some areas of opportunity, take some time to record your efforts and analyze their successes. By examining specific outcomes in business, you can see what’s working and where improvements should be made for your company. These trends can help inform your future efforts, as well as give you clues to what to try next.
- Customer Service Improvements
Lastly, forget customer service as you know it. The solutions of yesterday are gone. Today, consumers demand omni-channel interaction with the companies they patronize, so offer this service to them by offering a variety of communication channels with which to interact with your business.
A cloud contact center can help you continue the conversation across multiple platforms. It does so by enabling your company to use different technologies to interact with your customers and bringing it all together under a single customer relationship management platform.
Let Common Trends Inform Your Business Strategy
This year can be the year for your business to succeed. Enhanced marketing efforts will help you get the word out about your brand and its products, and redefining your offerings will help you meet the needs of your target customer more effectively.
Next, look at the way your company operates and how it handles and maintains customer interactions. When you bring it all together, you will see powerful trends that can help inform your strategy. Finally, remember how you got here and take care of your buyers by improving your customer service.
