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That’s a bold statement to make but one which is backed up by a lot of truth. Without Dan Holzmann, Juice Plus++ could never have been as successful, as it is now. Dan Holzmann was always searching for ways that would not only expand Juice Plus+’s global outreach but also maintain product quality.
It’s all attributed to Holzmann’s visionary approach, his unflinching dedication to quality and his innate ability to understand the wants and needs of their target market. In fact, Dan Holzmann is hailed as an entrepreneurial visionary and, in the health and nutrition industry, is akin to Steve Jobs.
Having worked his way up through the ranks, Holzmann understood Juice Plus+ like no one ever could.
Dan Holzmann’s Contribution to Juice Plus+
With over 20+ years in Juice Plus+, Dan Holzmann joined the company when it functioned on a mail-order basis. Having headquarters in Switzerland, the company only had four other employees, including Holzmann in 1993.
In three short years, Holzmann rose in the ranks. By 1996, he was the master distributor of Juice Plus+ in the DA and CH region. By 2012, Dan Holzmann became the CEO and President of the company. Under his leadership, the company was lead in a direction that would enhance its fame in the world and win it global recognition.
Unflinching Quality
Dan Holzmann was dedicated to making a high quality product which adds value to the lives of people. In the quest to do this, Holzmann worked hard to apply these same values to the final product. Juice Plus+ is made with over 30 different raw fruits and vegetables.
Additionally, there was another formula specifically developed for kids. Taken along with their regular diet, parents can rest assured that they are giving their families the best nutrition possible.
Understanding the Target Market
One of the major reasons that Dan Holzmann was so confident in Juice Plus+’s success was because he understood that there was a need for it in the target market. While vitamins and supplements were easily available, Juice Plus+ is not just a supplement. It’s considered to be food-based nutrition that is made with over 30 different kinds of raw fruits and vegetables, in the form of a capsule.
Not only did Dan Holzmann understand this factor, he also took on the challenge of educating the target market. This included holding conferences, discussing what Juice Plus+ can do and providing factual data that supported the claims. As people became more aware of the need for proper nutrition and how Juice Plus+ was helping them, they naturally embraced the product with enthusiasm.
Researching for Benefits
To make sure that all the data being shared was factually correct, Dan Holzmann started to encourage and fund research and clinical studies on the effects of Juice Plus+. The results of the first study highlighted that the DNA protection that Juice Plus+ offers can significantly improve your health.
| Demographic | Cellular Damage Reduction | Consumption of Juice Plus+ |
| Middle Aged | 7 % to 12% | 60 days – 2 months |
| Children | 44% | 77 days – 2.5 months |
| Elderly | 66% | 80 days – 3.5 months |
The data produced from this clinical research sparked more interest, not only in consumers but also the health and nutrition community. To this date, Juice Plus+ has funded over 34 clinical research studies on Juice Plus+ and its effect when consumed. All have them have highlighted just how beneficial Juice Plus+ is for you.
Additionally, there have been independent studies conducted which have corroborated and supported Juice Plus+’s nutritional benefits. With Dan Holzmann, Juice Plus+ was able to take this initiative which ended up taking the company to new heights. It got the recognition of people in the health and nutrition industry and paved the way for supplements, vitamins and nutrients being essential in one’s diet.
Exponential Growth
When Holzmann joined Juice Plus+, the company was only a small one with four employees. Dan Holzmann was able to recognize the potential in the product and understood that it had to be shared with others. With a mission to bring about positive change in the lives of others, Holzmann made it possible for Juice Plus+ to gain worldwide recognition.
His unfailing attention to detail and quest to offer the best products enabled him to refine Juice Plus+’s products to be hailed as the best supplements that one could have. The company has grown to be operational in 4 countries and 27 cities across the globe.
During this time, Holzmann didn’t just help the company grow; he also helped the personal growth of thousands of others who worked beside him. His ability to help others, aid in their personal growth, while also doing what’s best for Juice Plus+ truly set him apart.
Seeing the long list of accomplishments and contributions he has made for the company, it’s a given that without Dan Holzmann, Juice Plus+ could never have been as successful as it is today.
Dan Holzmann’s Decision to Retire
After 20+ years in the company, Holzmann decided to retire from the company that he helped to build in October 2018. He also retired from the Supervisory Board, completely freeing himself from Juice Plus+. His decision was based on personal reasons, familial commitments and the fact that he wanted to explore other ventures and options.
Always one to think out of the box and ensure quality in everything he does, Holzmann’s decision to leave Juice Plus+ did raise speculation about the company’s future. However, Dan Holzmann seems content knowing that he left the company in good hands. His parting message emphasized the need to his coworkers to continue working for the greater good of everyone involved and not just for their personal gains.
While others might not wish to say goodbye to Dan Holzmann, it’s exciting to see how Holzmann will use his years of experience to support and create new ventures. Knowing Holzmann and his skill sets, it is hoped that he will deliver excellence in everything he does.
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