You work hard to deliver a high-quality selection of seafood in your restaurant to the customers. Therefore, it is important to utilize smart marketing and presentation strategies to ensure shoppers notice and trust your product. A simple, yet effective tool, is creating an attractive display to show off your catch of the day.
Keeping it Fresh
Fresh seafood is only as good as the cooler in which it is kept. To protect your investment and develop a trusting clientele, choose your fish display case based on careful research and respected advisement. Take time to verify the built-in temperature ranges and the quality of construction. Both factors aid in keeping your seafood chilled appropriately and preventing fishy odors from developing.
Whet Their Appetite
Keeping the fish fresh is about mechanics, but making the fish look fresh is up to you and your staff. As you sell the product, always insert the newest fish into the existing display so the freshest seafood is most visible. This task is easier when you choose display cases that are built with ample room for reaching in and out of.
A Bountiful Harvest
Selecting roomy coolers not only makes life easier for staff. The extra space allows you to stock plenty of seafood varieties and install additional shelving to establish a layered appearance. Studies have shown that a varied presentation of seafood, stocked in a manner that appears plentiful and multi-dimensional is highly attractive to consumers.
Colorful and Clear
A well-stocked and tantalizing display must be seen. The display case glass should be cleaned regularly and inspected for any smudges or smears that may distort the customer’s view. Further, enhance these visuals by organizing fish and other seafood by color. The spectrum of darker colors fading into lighter shades is eye-catching and sparks interest in your customers.
These uncomplicated methods are easy to employ and have been proven to generate positive results. By selecting quality display cases and taking advantage of clever marketing concepts, you are taking proactive steps to a profitable future.
