Without a proper marketing strategy, companies simply cannot measure up to their competition. In the past, business owners were left to their own devices and were required to spend hour upon hour, researching their marketing strategies and checking out their competitors. Today, there are a plethora of marketing tools available and these make light work of a once tedious job. If you are a small business owner, make sure to check out these four amazing tools that will help improve your marketing strategy like never before.
Four Must-Have Marketing Research Tools
Without the right marketing strategy in place, you could find yourself floundering about, with no real direction for your company. The right marketing strategy is pointless if it isn’t underscored by careful research. With the right tools, marketing research is faster and less tedious. When conducting marketing research, you will need to gather both primary and secondary data. The following tools allow you to gather the information you need, so can save time by immediately spotting the differences.
- Tableau is considered a favorite among marketing researchers because of its ease of use and features. This data visualization tool helps you to better understand your marketing data and research analytics, so you can make better use of the information you have gathered. This tool connects to your personal files to gather and process data.
- Google Keyword Tools is one of the definitive tools you must have in your arsenal. Having the right marketing tools is essential for success. Since Google is the primary search engine everyone wants to rank high on, it stands to reason their own research tool is going to be important for everyone who is attempting market research. This tool makes finding the right keywords a breeze.
- Social Mention is the perfect tool for helping you stay on track with your social media marketing campaigns. This real-time search platform puts all of the information you need, right at your fingertips. This tool is like a driven social media coach that always keeps you informed of the trends on social media sites.
- Sample Size Calculator helps you to easily determine your sample size in a mere few seconds. All you need to do is key in a few details, such as your population size, the margin of error, and confidence level and this tool does all of the calculating for you.
The Right Tools Are Crucial
Having the right marketing research tools is essential for ensuring the correct data is collected without a headache. Many business owners rely on the professionals to help them with their marketing research, making the process even simpler. With the right marketing research, you can improve your branding and expand your customer base.
Should You Hire the Professionals?
Whether you choose a marketing firm or wing it, knowing about the above tools is beneficial to your survival if you plan on conducting any type of marketing research for your business. With the ever-changing landscape of algorithms and social media, some business owners prefer leaving the research in the hands of the experts. If you plan on going it alone, you will need all of the above tools to make the process of marketing research much less stressful.
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