If your company is going to start a digital marketing campaign, then it’s helpful to sit down with everyone who is going to be involved to make sure that everyone is on the same page and to have an exchange of ideas. You’ll want to talk about the social media platforms that you are going to be using. You should discuss your budget for the endeavor. Likely you will find it handy to have a snipping tool for Windows and Apple devices to help create the images illustrating the ideas you are trying to convey. You’ll want to use GIFs as well. Here are four ways that GIFs can be beneficial as you get your marketing campaign up and running.
- Video Teasers
You’ll probably create some videos for your new products and services that you will share on your social media accounts. You can create GIFs from your videos and use them to entice your followers to watch the full-length videos. You’ll want to create them from the more visually exciting parts of the videos. If any action shots adequately capture the imagination, those are perfect for the creation of GIFs.
- Place GIFs on Site Pages
In addition to your social media platforms, you’ll also want to have some new content on your business website that has to do with your new services and products. Whenever possible, it is nice to have some videos on your site, but some video files are too large. If you try to run them on your web pages, it can slow down loading speeds, especially with your mobile site where speed is so vital. You can use GIFs instead of videos, however. The smaller size of a GIF will convey an idea without slowing the page-loading speed as a video would. The GIF will also loop automatically, so you won’t have to worry about any more coding.
- Promo Material
Promotional material is also going to be useful for your marketing efforts. You can take photos of your products using your camera phone, getting them from every angle. Then you can use the shots as a slideshow to create a GIF, and you can feature it either on your social media platforms or your website. Seeing the product from all sides will be more captivating than a static picture of that product.
- Process Explanation
Sometimes on your website you will need to explain a process having to do with one of your products or services. Writing out how the product or service works is not visually stimulating. It is much more exciting if you create a GIF and feature it on one of your pages in a prominent position. A visitor who might have previously been uncertain about how one of your products worked can now see it in action, and again, because it’s a GIF instead of a full-length video, page speed will not be much affected.
GIFs are a marketing tool that you need to have in your arsenal. People respond better to visual content, so any time that you can dress up an idea with a GIF or a video, you should do so. Marketing campaigns that involve visual content almost always do better than those that do not.
