If you run a business, you know that your customers are the key to your success. Therefore, you must find a way to understand your target customers better. This is where a detailed buyer persona comes in. A buyer persona can help you gather relevant customer information so that you know how to market your goods and services to them. This will help you offer your target market valuable content. Statistics show that 63 percent of customers approve of a brand if it provides them with interesting, relevant, and valuable content.
So how do you create a detailed buyer persona?
The simple answer is that you need to do research on your target customer. But before you begin, you must identify specific questions that will help you collect as much information as possible. Here are 7 questions to ask when developing buyer personas:
- What is their personal demographic?
Define your target customer’s marital status, annual income, gender, age, educational background, and even career path. This kind of information is a great place to start because it provides personal
information related to a customer. Since this is one of the basics of succeeding in an online business, go to http://chadfocus.com/ to learn more about more about this.
- What keeps them awake at night?
Whenever your customer is online, they are either looking for an answer to a question or a solution to a problem. Therefore, you need to know what kind of questions or problems your target customers have. Then you should tailor your content toward resolving these particular pain points.
- What do they think about first thing in the morning?
When they wake up in the morning, your target customer is probably thinking about the day ahead. Maybe they are stressed out about a meeting or presentation. Maybe they have to make a tough purchasing decision or solve a nagging problem.
- Which industry do they work in?
You need to know the type of product or service your buyer persona delivers to their clients. This information will enable you to measure just how impactful you are to their business. Think of it this way: If you can help them achieve their goals, then you will achieve yours.
- Who do they trust?
Think about the people who influence your target customers, whether it’s offline or online. Who do they follow on Twitter and Facebook? What books do they read? What conferences do they attend? In short, figure out who your customers look up to when making their purchasing decisions.
- What tools do they use at work?
You have to determine the type of tools and applications that your target customers interact with daily or weekly. Once you know which tools they love and hate, then you can figure out how to market your own product to them.
- What are their goals?
Your customer wants to achieve something, but what is it? Knowing the goals of your customer allows you to find ways to help them achieve them. Try to identify what success means to your customers and then offer them a way to be successful.
Creating a buyer persona doesn’t have to be a hassle, as long as you know the right questions to ask. This will help you bring the persona to life and your marketing decisions will be more effective.
