An online business is dependent on its website for its growth. So, if you are looking for ways to grow the business, you would actually be looking for website growth techniques. These are nothing but steps to ensure that your visitors feel happy and comfortable to use your website for their shopping needs and to tempt and encourage them with what you have to offer as compared to others. How you distinguish yourself will impact your sale. Given below are a few useful growth techniques for the best results.
- Create Fear of Missing Out (FOMO)
The competition is not just among businesses but also among the consumers. Everyone would like to cash in on a real deal. If you create a FOMO factor on your website, it could trigger a good amount of sales. Things like “Last few pieces left” or “The sale ends in__” could result in a sale spurt. A countdown to the numbers or hours left creates a sense of urgency and could tip over the customer who has been contemplating the purchase to your side.
- Have a Live Communication Channel
Having someone to talk to in case of doubt can be such a relief! It is like talking to a salesperson in a shop and asking a lot of questions about the product. Always have someone available on the live chat window of your website. That can prove to be a website growth technique and contribute by converting visitors with questions. To save on the cost, you can always integrate social media apps to deliver the same experience.
- Compare Products for Your Consumer
You would always feel better after making an informed decision, so would your consumer. If you can compare the various products of their choice on features and price upfront, he can decide easily based on what is best for his requirements. Even if you sell a cheaper product, it still remains a sale and that would be good for you. It works the other way too. If the consumer is looking for something basic and can get a better version still within his budget, you would be able to upsell your product.
- Use “Loss Leaders” to Capture Attention
A product sold at a loss with the assurance that its complementary products will make it up with their sales is known as a “Loss Leader”. If you can make a sale for that, it ensures sales for the complements. The complements are typically consumables such as cartridges, razor blades, video games or eBooks, which make up for the losses incurred on printers, razors, game-consoles and kindles respectively. If you have other similar products that fit the bill, you could have a great sale for your business.
- Garner Customer Reviews and Testimonials
The best influencer one customer can get is another customer who has used the product. If you can get your existing customers to leave positive reviews about your products, the potential customers will be easier to convert. Positive reviews are great as website growth techniques. You can request your existing customers to review you on specifics such as product quality, the experience with the website and even your service. Reviews, which address certain specifics, are more effective as they provide feature-specific information and are generated from real experiences. Reviews also add on to improving your rankings in SEO India.
- Show Them What They Stand to Gain
Money saved is money earned. If the customers can clearly see how much they are likely to save by shopping with you, it would take much less thinking to convert. It is best to show the original and discounted price for a strong impact. If there are no discounts, add-on freebies such as delivery with their value and make them feel happy about their savings.
- Make Better Sales with a Website That Loads Quickly
The slower your website is, the higher will be your losses. For a new customer, it can be a major deterrent if the website doesn’t load quickly. He is likely to move on to another website, which is faster. If your website is slow, hire a web design company India to help you with speeding it up.
With a growing website comes growing business and responsibility for your customers. Give them the best of your services and do not try to short-change them. It doesn’t help.
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