When it comes to exterior sign options, illuminated channel letters have become a popular option for many businesses. Being among the most versatile signage types, channel letters usually feature three-dimensional graphics or letters which create impressive yet eye-catching effects. Channel letter signs are typically fabricated from low-rust aluminum and plastic. This makes this exterior sign option a durable advertising option for any business. And when it comes to channel letter signs, you can enjoy their diversity in styles, shapes, and fonts in addition to using multiple colors and illumination options for a superb effect.
Every business nowadays needs excellent exposure and visibility if it is to thrive and succeed in the highly competitive business arena. Whether you run a hotel, bar, restaurant, casino, realtor, clothing line, or theater, your business requires inviting and vibrant signage. Giving your company a perfect corporate look through some attention-grabbing business signs must be a priority and not a luxury and channel letters are an excellent choice for all business owners because of their durability, extensive brand visibility, efficiency as well as ease of customization.
Types of Channel Letter Signs
- Standard Channel Letters/Front Lit Channel Letters
Front lit channel letter signs are designed to emit light from the front of the letters. They are common in retail malls and shopping centers because of their great success. With proper design, customization, mounting, and color choice, standard channel letters could take your business’s identity and overall visibility to a new level.
- Halo-lit/ Reverse lit Channel Letters
Contrary to their front-lit counterparts, halo-lit channel letter signs emit light from the back of the fabricated letters before the light is then deflected to a wall or the mounting surface. With these channel letters, the face of each letter should be covered precisely with aluminum whereas the rear is covered with polycarbonate to prevent intruders like bats, birds, and insects from making a habitat inside the letters. Their softer light, as well as the halo effect, is just sufficient to give your company visibility in a complex fashion.
- Front/back lit
If you are looking for something special that will give your company an outstanding signage, then this is what you should consider. Front/back lit channel letter signs are an excellent option if you are looking to make a dramatic statement with your business signage. These types of signs are popular for their use in the illumination of a standard sleek lighting effect from their front and emitting a halo lighting effect from their back. These signs usually have minimal repair/maintenance requirements, are cost-effective, and are environmentally-friendly which lets you promote your brand in an unmatched yet sophisticated manner to target your desired audience.
- Specialty Channel Letters
These letters are usually designed to conform to your company’s specifications. Their unique features like perforated designs, vibrant letter colors, dramatic colored LEDs as well as distinctive neon lights could be incorporated into these channel letters to provide an eye-catching business signage.
- Open Face Channel Letter Signs
This kind of channel letter signage is meant to offer a brighter neon lighting display for your business. Open face channel letter signs are the brightest of all other types and are the best option for those who want to create a colorful yet irresistible signage for their companies or businesses.
Uses for Channel Letter Signs in Your Business
Outdoor Business Signs: Outdoor business signs could start looking similar, and that is why you will need a signage option which will stand out from the rest. While two-dimensional signs could easily get the job done, the truth is that they are usually an effective signage option for interior spaces. Channel letter signs are usually impressive when they are used for outdoor business signs. The 3-D design when combined with brilliant colors and either reverse-lit or front-lit illumination makes every letter to stand out so that any bypasser can read the sign.
Building Signs: Channel letter signs from http://atlanticsigncompany.com have also been found to be an effective signage solution for buildings. Most of the two-dimensional signs are usually small and could be difficult to see on a building. Channel letters, which are usually colorful and brilliantly-illuminated three-dimensional signs easily catch people’s attention and help them in locating your business from any structure.
Storefront Signs: Channel letters have been found to be incredibly impressive because of their three-dimensional design which could transform that flat storefront surface into something that really pops. If your business is in an area with many storefronts, you might have realized that storefronts tend to look the same and it is why you should consider adding illuminated or non-illuminated channel letters to your storefront. This will transform it from looking average to something that looks extraordinary and one that customers will want to step in first.
Personalized Outdoor Signs: If you are looking for a signage option that will give you an exterior look which is unique to your brand, then you should consider channel letter signs because they are an excellent option. And if you cannot create the letters in your own, you can hire designers to aid in creating desired fonts, graphics, and colors that will match your business needs. Channel letter signs can make your business or company stand out when it is compared to similar businesses which have standard signs and designs.
Channel letter signs have now become a popular signage option for many businesses because of their advantages. To begin with, channel lettering increases visibility, and it will be virtually impossible for your store to go unnoticed. The letters are usually a beacon to any passerby, and it is difficult to overlook the fact that the sign is just aesthetically pleasing. Channel lettering is also an excellent way to save energy in your business since modern-day channel letter signs use LED technology which is highly energy efficient and which will eventually reduce your utility bills. And finally, well-designed channel letter signs could last your business several decades. Maintenance is fairly easy, and unless you experience storm damage, the signs will stay intact for years.
