Companies have known it for years now: when it comes to digital marketing, content is king. Still, just because everyone knows that content is important, it doesn’t mean that all businesses produce effective content. In fact, many don’t. For better or worse though, all businesses need to have a strong online presence; and the best way to ensure that is by supporting your website with good content. With that in mind, today we’ll explain how you can improve the way you create marketing content –– and offer three helpful steps to follow along the way:
- Value Good Content Over Lots of Content
There’s a school of thinking that the only way to boost your website’s SEO is to generate as many blogs as you possibly can, as quickly as you can. And while there’s nothing wrong with adopting a content-heavy strategy in theory, in practice it doesn’t tend to produce the best results. For one, the best marketing content is well developed and provides valuable insights. Most companies can’t create hundreds of blogs in a short time span and still maintain high levels of quality. Indeed, asking your team to write a ridiculous amount of blogs in a short period won’t just burn them out, but it will likely affect other areas of your operation as well.
- Treat Blogs as Resources –– Not Sales Pitches
Ideally, every blog and piece of marketing content you produce should answer a question or address a concern a consumer might have. People don’t want to read blogs that are glorified advertisements for a product or company; rather, they want to learn. Given that fact, it’s imperative that businesses prioritize education in their marketing content. Don’t be afraid to write long, informative pieces. Your most qualified leads will appreciate them.
- Listen Before You Speak
As mentioned above, the best marketing content offers consumers a timely, measured response to an industry-related concern. How does a marketing team know what consumers’ concerns, needs, wants, and goals are? By asking them! Yes, in many cases, figuring out how to write better content comes down to simply asking your audience what would constitute better content in their eyes. Surveys, email questionnaires, and market research will all go a long way toward providing your marketing staff with the intel they need to craft more effective blogs. Remember, the more thorough your research efforts are, the better your results will be in the long run. You may also want to consider contacting a company like Communications for Research if you’re having trouble getting started, but want to get to know your consumer base better. Bringing in a professional at the right time just might give your company the edge you need!
