Most great success stories start from humble origins. Indeed, the idea of the “American dream” as we know it today is based on the possibility to rise from relative obscurity into the limelight. The good news for small business owners in 2018, is that it’s never been easier to leave your mark and make a big impression with your company. Thanks to the internet, businesses can transform from unheralded to world-renowned within a matter of weeks in some cases. And while that sort of success might prove elusive at first, it doesn’t mean business owners should stop trying to attain it. Instead, entrepreneurs can explore these three proven ways to bolster their company’s digital presence:
- Make Friends
This may seem like an odd bit of advice for a business looking to grow online, but building relationships with your current leads and customers is a fantastic way to ensure your reputation is spotless –– offline and online. Referrals and social-media recommendations are key for a small business’s survival, and they should be a priority for every company looking to improve their digital footprint. The last thing you want to deal with is a slew of negative reviews or criticisms of your brand across multi-media channels. Alternatively, a few satisfied customers can go a long way toward promoting your business!
- Well-Managed Advertisements
Many small businesses may feel reticent to dive into digital advertising for fear of the cost it presents. However, the truth is a diligently managed pay-per-click (PPC) campaign can do wonders for a company looking to quickly enhance its digital profile. Search engine optimization (SEO) is important, but it often takes a long time to see the results of your work manifest organically on Google. Online advertising, then, provides green businesses with the opportunity to jump to the top of a page for a given keyword almost instantly. Remember, it’s vital that you dedicate plenty of time and energy to managing your PPC efforts. To that point, you may want to contact a company like Leap Clixx if you’re looking to get involved with PPC advertising, but aren’t sure where to begin.
- Create Resources –– Not Content
Content, content, content. Marketers use this term all the time seemingly as a cure-all to every business malady. Need more leads? Write more content. Want to rank higher on Google? Write more content. The by-product of this way of thinking has led to a glut of business content that doesn’t actually provide much value to human beings. Therefore, if you want to go the extra mile, you should strive to produce useful content that your leads and visitors can view as viable resources. Creating content for content’s sake won’t do you –– or your customers –– any good.
